Uber's new delivery service is being labelled irresponsible and out of touch

It's launched an alcohol delivery service in Auckland this week - through UberEats.

It plans to expand to Christchurch and Wellington in coming weeks.

But Hapai Te Hauora chief executive, Selah Hart, says Uber's ignoring our unsafe drinking culture.

She asks what the implications are of bringing to your door alcohol - when we already have prolific hazardous drinking in New Zealand.