A desire for high-protein and low-calorie food, may be the driving a new craze for cottage cheese

Fonterra

Fonterra's reporting a 60-percent increase in demand for the product.

Much of it's being driven by social media.

Kelvin Jenkins -- from Wellington cheese shop The Cheese Wheel -- says local cheese makers should be able to keep up.

He says artisan cheese makers often make fresh and cottage cheeses because they can be made quickly.