News | Entertainment
2 Mar 2026 15:46
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Harrison Ford initially turned down his surprise commercial for Jeep

    The 82-year-old actor made an unexpected appearance in the ad break during the fourth quarter of the Super Bowl on Sunday (09.02.25) and he admitted he wasn't initially planning to be involved, but the chance to reteam with his 'Indiana Jones and the Dial of Destiny' director James Mangold ultimately persuaded him


    He said: "You always say no at first...

    "[But the commercial] "was refined and personalised". [With James' unput] it came out to be something that I really feel comfortable with."

    The 'Star Wars' actor described the two-minute commercial, which was titled 'Owner's Manual', as a "rumination on life".

    He said: "It's just a rumination on life. It's about having control and choice in your own life, and it's about assuming the responsibility for your own life.

    "I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved... It's not the in-your-face big splash kind of Super Bowl commercial. It's a soft sell."

    But the 'Captain America: Brave New World' actor wasn't thinking too much about the ad's broadcast debut on game day.

    He said: "We're just going to be there, eating and drinkin' like everybody else. I'm there to watch the game.

    "I've seen the commercial. I know how it ends."

    The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the 'Shrinking' star addresses the camera.

    He said in the ad: "Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories."

    Harrison then urges people to create their own "owner's manual" for life and happiness" then adds: "My friends, my family, my work make me happy...

    "We won't always agree on which way to go. But our differences can be our strength."

    The 'Star Wars' star ended the ad with a cheeky quip about his name.

    Speaking from behind the wheel of a Jeep Wrankler 4xe, he said: "This Jeep makes me happy... even though my name is Ford."

    Jeep were thrilled to bring "the guy who epitomises adventure" on board for the commercial.

    CEP Bob Broderdorf said: "Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.

    "In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So yes, Ford knows a thing or two about what the Jeep brand is all about.

    "As America's Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."

    © 2026 Bang Showbiz, NZCity

     Other Entertainment News
     28 Feb: Justin Trudeau's son approves of his romance with Katy Perry
     28 Feb: Lupita Nyong'o has "over 50" uterine fibroids
     28 Feb: Hilary Duff has admitted she "intentionally" gatecrashed the premiere of her "childhood nemesis" Lindsay Lohan's movie Freaky Friday
     28 Feb: Christian Bale appears to have confirmed he will join the cast of Heat 2
     28 Feb: Barbra Streisand has paid tribute to Jennifer Aniston following the actress' recent birthday and her growing relationship with Jim Curtis
     27 Feb: Drew Barrymore travels down "memory lane" when looking at pictures of herself from her 1990s heyday
     27 Feb: Cruz Beckham's 21st birthday celebrations have gone on for a week
     Top Stories

    RUGBY RUGBY
    Crusaders prop Tamaiti Williams has been cited for what's been deemed a reckless or dangerous act during their Super Rugby win over the Chiefs in Hamilton More...


    BUSINESS BUSINESS
    Wellington's mayor says the Council is not looking at compensating businesses on the wastewater plagued-southern coast More...



     Today's News

    Golf:
    Colombia's Nico Echavarria has benefited from leader Shane Lowry's shock late meltdown to triumph in the PGA Tour's latest event in Florida 15:27

    Business:
    Wellington's mayor says the Council is not looking at compensating businesses on the wastewater plagued-southern coast 15:27

    Accident and Emergency:
    Armed Police are attending an incident in Waikato's Parawera, southeast of Te Awamutu 14:57

    International:
    American service members killed as Iran strikes back against US-Israel attack 14:27

    Law and Order:
    Melbourne woman fears for her mother in Iranian prison amid US-Israeli strikes on Iran 14:17

    Living & Travel:
    AI is already creeping into election campaigns. NZ’s rules aren’t ready 14:07

    Rugby League:
    North Queensland's Vegas hangover is poised to continue with winger Braidon Burns facing a two-match NRL ban 14:07

    Motorsports:
    Tyler Reddick has held off a charging Shane van Gisbergen to make Nascar history 13:37

    Law and Order:
    Canterbury Police are asking the public to help find missing Rangiora woman Bethany who has Down's Syndrome 13:27

    International:
    The US and Israel have struck Iran: Who has been killed? 13:07


     News Search






    Power Search


    © 2026 New Zealand City Ltd