News | Entertainment
3 Feb 2026 22:36
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Harrison Ford initially turned down his surprise commercial for Jeep

    The 82-year-old actor made an unexpected appearance in the ad break during the fourth quarter of the Super Bowl on Sunday (09.02.25) and he admitted he wasn't initially planning to be involved, but the chance to reteam with his 'Indiana Jones and the Dial of Destiny' director James Mangold ultimately persuaded him


    He said: "You always say no at first...

    "[But the commercial] "was refined and personalised". [With James' unput] it came out to be something that I really feel comfortable with."

    The 'Star Wars' actor described the two-minute commercial, which was titled 'Owner's Manual', as a "rumination on life".

    He said: "It's just a rumination on life. It's about having control and choice in your own life, and it's about assuming the responsibility for your own life.

    "I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved... It's not the in-your-face big splash kind of Super Bowl commercial. It's a soft sell."

    But the 'Captain America: Brave New World' actor wasn't thinking too much about the ad's broadcast debut on game day.

    He said: "We're just going to be there, eating and drinkin' like everybody else. I'm there to watch the game.

    "I've seen the commercial. I know how it ends."

    The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the 'Shrinking' star addresses the camera.

    He said in the ad: "Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories."

    Harrison then urges people to create their own "owner's manual" for life and happiness" then adds: "My friends, my family, my work make me happy...

    "We won't always agree on which way to go. But our differences can be our strength."

    The 'Star Wars' star ended the ad with a cheeky quip about his name.

    Speaking from behind the wheel of a Jeep Wrankler 4xe, he said: "This Jeep makes me happy... even though my name is Ford."

    Jeep were thrilled to bring "the guy who epitomises adventure" on board for the commercial.

    CEP Bob Broderdorf said: "Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.

    "In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So yes, Ford knows a thing or two about what the Jeep brand is all about.

    "As America's Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."

    © 2026 Bang Showbiz, NZCity

     Other Entertainment News
     03 Feb: Paris Hilton and Lindsay Lohan have become good mom friends decades after feuding
     03 Feb: Charli xcx is "open" to recording a James Bond theme - but doubts it will happen because of her use of AutoTune
     03 Feb: Hayley Williams has formed a new band called Power Snatch
     03 Feb: Catherine O'Hara's family is planning a "private celebration of life"
     03 Feb: Dwayne 'The Rock' Johnson's daughter Simone is retiring from the ring
     03 Feb: Seth Rogen felt inspired by Catherine O'Hara during his younger years
     03 Feb: Jason Derulo is set to embark on a new era in his career
     Top Stories

    RUGBY RUGBY
    A friendly jibe from the All Blacks towards their Australian rivals after organisers elected to bypass a blockbuster trans-Tasman clash as the 2027 World Cup opener More...


    BUSINESS BUSINESS
    The Aussie official cash rate has risen by a quarter of a percentage point More...



     Today's News

    Soccer:
    Another win in football's OFC Pro League for Auckland FC 21:57

    Entertainment:
    Paris Hilton and Lindsay Lohan have become good mom friends decades after feuding 21:31

    Law and Order:
    A homicide investigation is underway after a man died following a night club assault in Napier on Sunday 21:17

    Entertainment:
    Charli xcx is "open" to recording a James Bond theme - but doubts it will happen because of her use of AutoTune 21:01

    Entertainment:
    Hayley Williams has formed a new band called Power Snatch 20:31

    Entertainment:
    Catherine O'Hara's family is planning a "private celebration of life" 20:01

    Entertainment:
    Dwayne 'The Rock' Johnson's daughter Simone is retiring from the ring 19:31

    Law and Order:
    'Mass exodus' from Cambodian scam compounds a 'humanitarian disaster' 19:07

    Entertainment:
    Seth Rogen felt inspired by Catherine O'Hara during his younger years 19:01

    Business:
    The Aussie official cash rate has risen by a quarter of a percentage point 18:57


     News Search






    Power Search


    © 2026 New Zealand City Ltd