News | Entertainment
2 Feb 2026 15:50
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Harrison Ford initially turned down his surprise commercial for Jeep

    The 82-year-old actor made an unexpected appearance in the ad break during the fourth quarter of the Super Bowl on Sunday (09.02.25) and he admitted he wasn't initially planning to be involved, but the chance to reteam with his 'Indiana Jones and the Dial of Destiny' director James Mangold ultimately persuaded him


    He said: "You always say no at first...

    "[But the commercial] "was refined and personalised". [With James' unput] it came out to be something that I really feel comfortable with."

    The 'Star Wars' actor described the two-minute commercial, which was titled 'Owner's Manual', as a "rumination on life".

    He said: "It's just a rumination on life. It's about having control and choice in your own life, and it's about assuming the responsibility for your own life.

    "I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved... It's not the in-your-face big splash kind of Super Bowl commercial. It's a soft sell."

    But the 'Captain America: Brave New World' actor wasn't thinking too much about the ad's broadcast debut on game day.

    He said: "We're just going to be there, eating and drinkin' like everybody else. I'm there to watch the game.

    "I've seen the commercial. I know how it ends."

    The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the 'Shrinking' star addresses the camera.

    He said in the ad: "Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories."

    Harrison then urges people to create their own "owner's manual" for life and happiness" then adds: "My friends, my family, my work make me happy...

    "We won't always agree on which way to go. But our differences can be our strength."

    The 'Star Wars' star ended the ad with a cheeky quip about his name.

    Speaking from behind the wheel of a Jeep Wrankler 4xe, he said: "This Jeep makes me happy... even though my name is Ford."

    Jeep were thrilled to bring "the guy who epitomises adventure" on board for the commercial.

    CEP Bob Broderdorf said: "Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.

    "In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So yes, Ford knows a thing or two about what the Jeep brand is all about.

    "As America's Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."

    © 2026 Bang Showbiz, NZCity

     Other Entertainment News
     02 Feb: Queen have no intentions of performing in America again because the country "is a dangerous place at the moment", guitarist Sir Brian May has claimed
     02 Feb: Victoria Beckham wanted her new eyewear range to focus on "shape and proportion"
     02 Feb: Odessa A'zion has dropped out of Deep Cuts after backlash over "whitewashing"
     02 Feb: Pope Leo XIV has warned men not to form emotional attachments to AI chatbot "girlfriends"
     02 Feb: Khloe Kardashian finds the thought of dating again "so scary"
     02 Feb: Rob Schneider and his wife Patricia Azarcoya Schneider are heading for divorce after more than a decade together
     02 Feb: Prince William and Princess Catherine are reportedly considering sending their eldest son Prince George to his mother's former school
     Top Stories

    RUGBY RUGBY
    Super Rugby have announced five law innovations ahead of the 30th anniversary season starting late next week More...


    BUSINESS BUSINESS
    NZ’s $2.5 billion shoddy building bill: how to fix the ‘build now, fix later’ culture More...



     Today's News

    Entertainment:
    Queen have no intentions of performing in America again because the country "is a dangerous place at the moment", guitarist Sir Brian May has claimed 15:31

    Technology:
    US Deputy Attorney-General says further charges from Epstein files unlikely 15:27

    Basketball:
    The Breakers playoff hopes may have taken another dent, but they are on the verge of a sizeable payday in basketball's NBL 15:27

    Entertainment:
    Victoria Beckham wanted her new eyewear range to focus on "shape and proportion" 15:01

    Golf:
    Golfer Justin Rose has become the first wire-to-wire winner at Torrey Pines in 71 years, taking a seven-shot win at the PGA Tour stop in San Diego 14:57

    Health & Safety:
    A woman who was in hospital after having her leg amputated - found herself being watched as she changed, touched while she slept and had sexual comments made to her by a male patient 14:57

    Living & Travel:
    Today in History, February 2: Balto and the dogs of 1925's Great Serum Run 14:47

    Education:
    Liam Conejo Ramos returns to Minnesota after being detained by ICE on way home from preschool 14:37

    Entertainment:
    Odessa A'zion has dropped out of Deep Cuts after backlash over "whitewashing" 14:31

    Business:
    NZ’s $2.5 billion shoddy building bill: how to fix the ‘build now, fix later’ culture 14:07


     News Search






    Power Search


    © 2026 New Zealand City Ltd