News | Entertainment
19 Feb 2026 10:14
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Harrison Ford initially turned down his surprise commercial for Jeep

    The 82-year-old actor made an unexpected appearance in the ad break during the fourth quarter of the Super Bowl on Sunday (09.02.25) and he admitted he wasn't initially planning to be involved, but the chance to reteam with his 'Indiana Jones and the Dial of Destiny' director James Mangold ultimately persuaded him


    He said: "You always say no at first...

    "[But the commercial] "was refined and personalised". [With James' unput] it came out to be something that I really feel comfortable with."

    The 'Star Wars' actor described the two-minute commercial, which was titled 'Owner's Manual', as a "rumination on life".

    He said: "It's just a rumination on life. It's about having control and choice in your own life, and it's about assuming the responsibility for your own life.

    "I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved... It's not the in-your-face big splash kind of Super Bowl commercial. It's a soft sell."

    But the 'Captain America: Brave New World' actor wasn't thinking too much about the ad's broadcast debut on game day.

    He said: "We're just going to be there, eating and drinkin' like everybody else. I'm there to watch the game.

    "I've seen the commercial. I know how it ends."

    The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the 'Shrinking' star addresses the camera.

    He said in the ad: "Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories."

    Harrison then urges people to create their own "owner's manual" for life and happiness" then adds: "My friends, my family, my work make me happy...

    "We won't always agree on which way to go. But our differences can be our strength."

    The 'Star Wars' star ended the ad with a cheeky quip about his name.

    Speaking from behind the wheel of a Jeep Wrankler 4xe, he said: "This Jeep makes me happy... even though my name is Ford."

    Jeep were thrilled to bring "the guy who epitomises adventure" on board for the commercial.

    CEP Bob Broderdorf said: "Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.

    "In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So yes, Ford knows a thing or two about what the Jeep brand is all about.

    "As America's Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."

    © 2026 Bang Showbiz, NZCity

     Other Entertainment News
     19 Feb: Joshua Bassett's memoir is the "most vulnerable" he's ever been
     19 Feb: Jason Oppenheim has split from Jessica Vargas
     19 Feb: Robert Duvall has died aged 95
     19 Feb: Chris Hemsworth's appearance on Dancing With the Stars almost cost him his role as Thor
     19 Feb: Carmen Electra wants to date an artist
     19 Feb: Peter Andre was scared of turning 50 because he worried it meant he was "getting old"
     19 Feb: Gwyneth Paltrow's daughter Apple Martin battled low self-esteem due to acne breakouts
     Top Stories

    RUGBY RUGBY
    An All Black is departing the Crusaders at the end of the Super Rugby season More...


    BUSINESS BUSINESS
    The Reserve Bank says we may be seeing a fundamental change in the way our economy operates More...



     Today's News

    Law and Order:
    Multiple police vehicles and armed police are swarming a Christchurch street - where four people were injured in a late night altercation 10:07

    National:
    How Jesse Jackson set the stage for Bernie Sanders and today’s progressives 10:07

    Living & Travel:
    Winter Olympics 2026: Dog invades cross-country skiing, Americans get engaged as Ally Hickman feels the pain — day 12 quick hits 10:07

    Law and Order:
    A person's in hospital with serious injuries after a possible knife attack in a South Auckland garage 10:07

    Entertainment:
    Joshua Bassett's memoir is the "most vulnerable" he's ever been 9:57

    Entertainment:
    Jason Oppenheim has split from Jessica Vargas 9:27

    Rugby League:
    Kiwis halfback Jahrome Hughes has ruled himself out of playing State of Origin league for Queensland 9:27

    Politics:
    Fiji's former prime minister Frank Bainimarama charged with inciting mutiny 9:17

    Entertainment:
    Robert Duvall has died aged 95 8:57

    Entertainment:
    Chris Hemsworth's appearance on Dancing With the Stars almost cost him his role as Thor 8:27


     News Search






    Power Search


    © 2026 New Zealand City Ltd