News | Entertainment
9 Jan 2026 12:51
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Harrison Ford initially turned down his surprise commercial for Jeep

    The 82-year-old actor made an unexpected appearance in the ad break during the fourth quarter of the Super Bowl on Sunday (09.02.25) and he admitted he wasn't initially planning to be involved, but the chance to reteam with his 'Indiana Jones and the Dial of Destiny' director James Mangold ultimately persuaded him


    He said: "You always say no at first...

    "[But the commercial] "was refined and personalised". [With James' unput] it came out to be something that I really feel comfortable with."

    The 'Star Wars' actor described the two-minute commercial, which was titled 'Owner's Manual', as a "rumination on life".

    He said: "It's just a rumination on life. It's about having control and choice in your own life, and it's about assuming the responsibility for your own life.

    "I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved... It's not the in-your-face big splash kind of Super Bowl commercial. It's a soft sell."

    But the 'Captain America: Brave New World' actor wasn't thinking too much about the ad's broadcast debut on game day.

    He said: "We're just going to be there, eating and drinkin' like everybody else. I'm there to watch the game.

    "I've seen the commercial. I know how it ends."

    The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the 'Shrinking' star addresses the camera.

    He said in the ad: "Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories."

    Harrison then urges people to create their own "owner's manual" for life and happiness" then adds: "My friends, my family, my work make me happy...

    "We won't always agree on which way to go. But our differences can be our strength."

    The 'Star Wars' star ended the ad with a cheeky quip about his name.

    Speaking from behind the wheel of a Jeep Wrankler 4xe, he said: "This Jeep makes me happy... even though my name is Ford."

    Jeep were thrilled to bring "the guy who epitomises adventure" on board for the commercial.

    CEP Bob Broderdorf said: "Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.

    "In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So yes, Ford knows a thing or two about what the Jeep brand is all about.

    "As America's Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."

    © 2026 Bang Showbiz, NZCity

     Other Entertainment News
     09 Jan: Adam Sandler believes he would still have married his wife, Jackie, even if he hadn't gotten famous
     09 Jan: Millie Bobby Brown has been "sworn to secrecy" over her Stranger Things character's ending
     09 Jan: Charles Melton is set to become a dad
     09 Jan: Joe Jonas has reportedly been dating model Tatiana Gabriela since "the end of" summer 2025
     09 Jan: Hamnet: by centring Anne Hathaway, this sensuous film gives Shakespeare’s world new life
     09 Jan: Miley Cyrus has called for less competition and more community at awards ceremonies
     09 Jan: Eddie Murphy left the 2007 Oscars ceremony early as he didn't want "sympathy" for missing out on the Best Supporting Actor award
     Top Stories

    RUGBY RUGBY
    Kiwi Ben Robb will be throwing stress-free at the professional darts tour qualifying school in Germany starting overnight More...


    BUSINESS BUSINESS
    Expectations Auckland's housing market will keep heating up this year More...



     Today's News

    Law and Order:
    Four people have been arrested after allegedly stealing from a North Shore liquor store and boarding a bus to central Auckland 12:37

    Politics:
    Health portal Manage My Health is still working to notify users affected by last week's major cyber breach 12:37

    Living & Travel:
    Mountain bikers are being warned to take extra care this summer 12:27

    Entertainment:
    Adam Sandler believes he would still have married his wife, Jackie, even if he hadn't gotten famous 12:23

    Law and Order:
    A 47-year-old woman has been arrested after allegedly attempting to steal from a number of stores across the Henderson area 11:56

    Entertainment:
    Millie Bobby Brown has been "sworn to secrecy" over her Stranger Things character's ending 11:53

    Entertainment:
    Charles Melton is set to become a dad 11:23

    International:
    Inside Nicolás Maduro's complex network of alleged drug traffickers wanted by the US 11:17

    Accident and Emergency:
    Two men stranded on a drifting jetski off Taranaki Coast - have been rescued 11:06

    Entertainment:
    Joe Jonas has reportedly been dating model Tatiana Gabriela since "the end of" summer 2025 10:53


     News Search






    Power Search


    © 2026 New Zealand City Ltd