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12 Dec 2025 0:14
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      Home > News > Business

    Red kiwifruit could become the new go-to, as Zespri plans to lengthen its commercial selling season

    Red kiwifruit could become the new go-to, as Zespri plans to lengthen its commercial selling season


    Another new red variety of the fruit has been approved for commercialisation - to meet global demand.

    Zespri doubled its RubyRed Kiwifruit offering this year, selling more than three million trays across markets including New Zealand, Asia and the US.

    CEO Jason Te Brake says they'll start rollout of the new fruit with domestic growers.

    He says licenses will be granted to growers next year, and it could be on shelves by 2028.

    © 2025 Newstalk ZB, NZCity

     Other Business News
     11 Dec: Christchurch's Lyttelton Port Board has approved the 800-million-dollar Te Awaparahi Bay Investment Case expansion plan
     11 Dec: Industry group Energy Resources Aotearoa's touting our energy sector's progress towards net-zero
     11 Dec: All Blacks winger Sevu Reece has unfinished business in New Zealand, despite signing a three year deal to play in France from the end of next year
     11 Dec: The Finance Minister is characterising the Taxpayers' Union campaign against her as childish
     11 Dec: The national lamb herd is growing
     11 Dec: Optimism is on the rise in Canterbury and across the country - but resilience is starting to wear thin
     10 Dec: Tourists continue to flock across the ditch - to New Zealand
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    RUGBY RUGBY
    Departing winger Sevu Reece has no doubt the Crusaders and All Blacks will thrive in his absence More...

    BUSINESS BUSINESS
    Christchurch's Lyttelton Port Board has approved the 800-million-dollar Te Awaparahi Bay Investment Case expansion plan More...


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