Pak'n Save has begun stocking a US imported butter brand - in attempts to tackle rising prices

Burtfield's and Co's butter is the more affordable alternative - 19 cents cheaper than the New Zealand brand Pams at 7.19.

Dairyworks Sales Manager Mark Simpson says it's all about offering the best option to consumers.

He says supporting the country's dairy industry is still important - they just want to allow people to try something different.