Jade Thirlwall has created a new brand in order to sell cosmetics, candles, clothing and accessories

A source told The Sun newspaper's Bizarre column: "Jade is one of Little Mix's most popular stars and is the last to release her solo music.

"She has a cult following of fans and has created this brand just for them.

"As well as her music and videos coming from The Jade Room, she will use it like a club where they can get merchandise and other goodies. It is something that will grow with her as a solo artist."

Jade and her team believe the brand has enormous potential.

The insider explained: "As far as her team are concerned, the opportunities are limitless.

"Jade has really taken her time honing her music and can't wait for her fans to hear it.

"It is going to be a really slick operation. Fans will start seeing teasers released in the coming weeks.

"It is going to be a really exciting time."

Little Mix embarked on a hiatus in 2022, and Jade previously admitted that she was looking forward to hearing the solo music of her bandmates.

Jade - who starred in the girl group alongside Leigh-Anne Pinnock and Perrie Edwards - told Attitude magazine: "I'd personally love to hear Perrie's pipes on a big song, I'd love to hear doing whatever she loves best.

"That will probably happen in the future, but like we say, Little Mix is still going to be there.

"There's a definite, sort of, safety and lovely warm fluffiness knowing that we always have each other to fall back on. That's honestly such a lovely situation to be in, to know that we're always going to be celebrating each other's wins, whether that was to be in music or beauty or clothing, whatever it is that we're passionate about."