News | Entertainment
23 Oct 2025 6:23
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Perrie Edwards is planning her reinvention as a lifestyle guru

    The Little Mix singer - who welcomed her and boyfriend Alex Oxlade-Chamberlain's son Axel into the world in August - has spent over two years secretly working on luxury brand Disora, and has filed a trademark application to cover jewellery, clothing and cosmetics, and her new venture is expected to launch very soon


    A source told The Sun newspaper's Bizarre column: “Music is Perrie’s first love and by no means has she ruled out doing solo songs in the future. But she is keen to do other things too and knows there is a huge market for women in their twenties and thirties who want a little bit of luxury in their lives.

    “Perrie came up with the idea a few years ago and spent a lot of time working on it during her down time from Little Mix in lockdown. She is launching it in the coming days.

    "It will be the first big project she has undertaken since having her son Axel in August.”

    News of Perrie's new business comes days after it was revealed she and bandmates Leigh-Anne Pinnock - who announced in August she had given birth to twins, her first babies with fiance Andre Gray - and Jade Thirlwall are planning to launch solo ventures after their upcoming tour ends.

    A source said: "They've been pretty open with each other about it. There are a lot of meetings happening at the moment.

    "Some of them have already done management deals. Leigh-Anne has signed up with Dua Lipa's manager, Jade is cutting her teeth as a songwriter and presenter, while Perrie is working on other things too."

    The group - who will be on tour next spring - "still get on great" despite the plans.

    The source added: "They all know there will have to be a career beyond Little Mix, so they've put things in place.

    "The plan is to see out commitments, then turn to solo projects almost immediately. The intension is to keep the band going too."

    The report comes after Little Mix - whose seventh album 'Between Us' will drop next month - became a three-piece following Jesy Nelson's exit in December 2020.

    © 2025 Bang Showbiz, NZCity

     Other Entertainment News
     23 Oct: Ryan Reynolds and Rob McElhenney are reportedly set to revive Wrexham Lager
     22 Oct: Katy Perry has liked an Instagram post poking fun at her romance with Canadian Prime Minister Justin Trudeau
     22 Oct: Jimmy Fallon is heartbroken after the death of his family dog
     22 Oct: Ben Stiller insists comedy is about having the freedom to speak "truth to power"
     22 Oct: Antonio Banderas says seeing his daughter dressed as a bride was one of the "most beautiful moments" of his life
     22 Oct: Sean 'Diddy' Combs is set to appeal his conviction and prison sentence
     22 Oct: Lea Michele landed her first Broadway role because her friend's dad suffered a heart attack
     Top Stories

    RUGBY RUGBY
    Canterbury have made two changes to their starting side for Saturday's South Island showdown with Otago to decide the NPC season More...


    BUSINESS BUSINESS
    Fonterra's announced a 75-million-dollar investment to expand butter production at its South Canterbury Clandeboye site More...



     Today's News

    Entertainment:
    Ryan Reynolds and Rob McElhenney are reportedly set to revive Wrexham Lager 6:00

    Accident and Emergency:
    Police say there are serious injuries after a two-vehicle crash has blocked State Highway One in both directions near Tokoroa in Bay of Plenty 21:57

    Politics:
    Union delegates have given rousing testimonies to their fellow members on the eve of tomorrow's mega-strike 21:37

    Entertainment:
    Katy Perry has liked an Instagram post poking fun at her romance with Canadian Prime Minister Justin Trudeau 21:30

    Environment:
    Damaging gales and heavy rain are expected to lash the lower North Island and most of the South Island tomorrow 21:17

    Entertainment:
    Jimmy Fallon is heartbroken after the death of his family dog 21:00

    Entertainment:
    Ben Stiller insists comedy is about having the freedom to speak "truth to power" 20:30

    Entertainment:
    Antonio Banderas says seeing his daughter dressed as a bride was one of the "most beautiful moments" of his life 20:00

    International:
    The 'peppercorn' lease deal that allows Prince Andrew to live in the Royal Lodge virtually rent free 19:57

    Entertainment:
    Sean 'Diddy' Combs is set to appeal his conviction and prison sentence 19:30


     News Search






    Power Search


    © 2025 New Zealand City Ltd