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12 Jan 2026 7:36
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  •   Home > News > Entertainment

    Jeremy Allen White and Pusha T both feature in Louis Vuitton's new travel-themed campaign

    The Bear actor and the rapper both hit the road in their first campaign for the luxury fashion house, which celebrates the brand's men's creative director Pharrell Williams' India-themed spring collection.


    The Happy hitmaker and his team made a research trip through New Delhi, Mumbai and Jaipur to capture the spirit of Indian sartorialism - with Wes Anderson's 2007 movie The Darjeeling Limited serving as a major influence.

    In the film, the main characters - portrayed by Owen Wilson, Adrien Brody and Jason Schwartzman - are amusingly burdened by their mountain of luggage but the campaign sees the Vuitton bags and suitcases blending in seamlessly.

    Pusha T wears a crisp oatmeal-coloured suit and flared trousers and is pictured on a train station platform emblazoned with an animal motif created exclusively for the movie by Vuitton.

    Meanwhile, Jeremy, 34, is seen looking out of a train window in a chocolate brown leather jacket and blue striped shirt.

    Vuitton said in a statement: "Seen from the vantage point of a train car, a cargo van, or on foot, each frame celebrates the journey itself - the fleeting interludes, the expansive horizons, and the quiet thrill of movement."

    Jeremy - who was named as a Louis Vuitton ambassador last June - said: "To me each piece feels shaped by a journey, well travelled. I love pieces that feel lived in and worn, built through movement, and that have the confidence to blend different worlds.

    "Pharrell understands this instinctively, creating clothes that reflect travel, freedom, with such a creative approach."

    Pusha T - who became a Vuitton ambassador in 2024 - said: "I feel like this collection is as much about movement as it is about style. Travelling really teaches you how to manage time while never feeling restricted. I can really relate and connect to Pharrell's vision for this collection. He makes the journey feel natural and purposeful."

    White was unveiled as a Louis Vuitton ambassador last year and Pharrell explained that the Deliver Me from Nowhere actor's "quiet confidence" was key to landing him the role.

    The 52-year-old star said in a statement: "Jeremy's got a quiet confidence and authenticity that you can't fake. It's effortless. At Louis Vuitton, it's about real people who move culture forward - and Jeremy lives that. We're proud to welcome him into the family."

    © 2026 Bang Showbiz, NZCity

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