Snoop Dogg wants to turn Swansea City into a "global name"
The 54-year-old rap star became a co-owner and investor in Swansea, a Welsh soccer team playing in England's second tier, last year, and Snoop has now revealed that he has huge ambitions for the club.
4 February 2026
Speaking to Wales Online, Snoop explained: "I want to be real hands on, I want to take the club in a direction maybe it hasn't been before.
"We want to take Swansea to the Premier League, and to do that we are going to need money - that's the reality of the game these days.
"I want to introduce sponsorship deals and publicity that will make them a global name."
Snoop intends to watch a Swansea game in person later this season, and he can't wait to meet fans of the team.
The Gin and Juice hitmaker said: "For real I want to meet with the fans.
"These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea.
"I knew I always wanted to invest in a soccer team - it's been a dream of mine for years, it was all about waiting for the right opportunity."
Snoop previously explained why he wanted to invest in Swansea, observing that it's "a proud, working-class city and club".
The rap star said in a statement in 2025: "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.
"The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.
"I'm proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS."
Swansea City's ownership group hopes to use Snoop's celebrity status to increase the profile of the team.
The ownership group said: "To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile."
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