Nicola Peltz Beckham is returning as the face of Genny for its new campaign

Genny said in a statement: "Nicola Peltz Beckham continues to be the face of Genny because she embodies its most authentic and special spirit:

"An empathetic, contemporary femininity capable of stirring emotion without artifice."

The new campaign is being led by creative director Sara Cavazza Facchini, with Luca and Alessandro Morelli - AKA the Morelli Brothers - handling the photography.

Nicole and her husband Brooklyn Peltz Beckham both share a love of fashion, but she previously admitted she has been "working on" getting her spouse to look after his skin more.

She laughed to E! News about Brooklyn's skincare regime: "I'm working on that. He still uses body soap for his face, but his skin still looks great!"

Brooklyn is sometimes baffled by Nicola's own beauty routines, such as her love of using a freckle stamp to add fake beauty spots.

Asked about the current trends she loves, she said: "The freckles! I tried the Tarte one, the one with the multiple prongs. I love it. It's so cute.

"Anytime I wear it, Brooklyn's like, 'Wait, what did you do?' I just do little freckles."

The husband-and-wife pair joined forces last year for Express' Icons of Style campaign for the autumn and holiday 2025 holiday collections.

Greg Scott, Chief ex ecutive Officer of Express, said in a statement at the time: "Express is always right for right now, and Brooklyn and Nicola bring the modern energy and style that define the brand.

"They're confident, effortless and iconic - both together and on their own.

"With 'Icons of Style', we're reinventing Express for a new generation in a way that feels bold, relevant and true to our heritage."