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13 Feb 2026 15:44
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  •   Home > News > Entertainment

    Bad Bunny has reportedly broken the record for the most watched Super Bowl halftime show in history

    The 31-year-old Puerto Rican singer headlined the special concert during Sunday's (08.02.26) NFL showpiece as he embraced his Latin roots amid criticism from US President Donald Trump and some right-wing commentators.


    However, the Daily Mail newspaper reports that Bunny's set was watched live by 135.4 million people around the world.

    That's just north of the 133.5 million viewers pulled in by Kendrick Lamar for last year's halftime show.

    In 2024, Usher was watched by 129.3m, and the previous year Rihanna's set had an audience of 121m.

    Meanwhile, Apple Music - which sponsored the performance - has revealed data showing how the halftime show has a surge in people streaming Bad Bunny's songs.

    The playlist of his setlist became the most-played on the platform shortly after the show, while he landed 23 songs in the Apple Music Daily Top 100 Global chart, which included nine in the top 25 and five in the top 10, while DtMF rose to the top of the rankings.

    Oliver Schusser - vice president of Apple Music and Beats - said in a statement: "We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising.

    "His fans on Apple Music are very engaged, and I think these numbers reflect his huge influence and impact on music culture."

    Bad Bunny, 31, took to the stage at Levi's Stadium in Santa Clara, California halfway through the Seattle Seahawks' game with the New England Patriots and performed some of his biggest hits, including Tití Me Preguntó, MONACO and BAILE INoLVIDABLE.

    The artist - whose real name is Benito Antonio Martínez Ocasio - also welcomed guest performers such as Lady Gaga and Ricky Martin onto the stage during his set, which also featured cameos from the likes of Pedro Pascal, Cardi B, Karol G and Jessica Alba.

    After the event, Gaga wrote on Instagram: "It was my absolute honor to be a part of Benito's halftime show.

    "Thank you Benito for inviting me and thank you to the entire cast for welcoming me onto your stage. I wouldn't miss it for the world."

    © 2026 Bang Showbiz, NZCity

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