Kendall Jenner is celebrating "confidence" in her new role as a global fragrance ambassador for Emporio Armani

She told WWD: "I've always loved Emporio Armani for how it celebrates real confidence and staying true to yourself. The Power of You Eau de Parfum campaign is all about owning your energy and shining from the inside out, and that message just feels so aligned with me ...

"I connected with the vision because it wasn't just about the perfume; it was about the feeling. The whole campaign was about channeling that magnetic and contagious energy, and showing how you can literally 'light up the room'."

She added of the fragrance: "[It's a] delicious and vibrant scent that's truly unique ... The vanilla and passion fruit are the most unexpected but perfectly blend. It is so versatile, it can be worn for all occasions, which I love ...

"I love a scent that is powerful and addictive, that really boosts your mood, like Power of You Eau de Parfum."

Kendall follows in the footsteps of other Armani beauty ambassadors including Cate Blanchett, Aaron Taylor-Johnson and Sydney Sweeney.

The Power of You is described as a feminine version of the brand's best-selling male scent Stronger With You and it was signed off by Giorgio Armani prior to his death in September 2025.

Kendall has previously appeared in fragrance campaigns for Tory Burch perfume Sublime as well as Estee Lauder's Modern Muse La Rouge.

The model - who is also a global ambassador for L'Oréal Paris - recently explained why she hasn't launched her own beauty, fragrance or wellness brand like her sisters Kim, Kourtney, Khloe and Kylie, who have all created their own companies in recent years,

Speaking to W magazine, Kendall said: "I love wearing make-up, playing around with it, and learning from makeup artists on set, but I never really saw myself being in a lab creating products.

"I think I'll leave that to the pros who know what they're doing and have a passion for it - like my sisters."

However, Kendall does have her own tequila brand 818, which she founded in 2021, and her family have been a huge source of inspiration in the business world.

She added: "I come from a long line of businesswomen - even my grandmother and my great-grandmother had their own businesses.

"I watched them when I was very, very young, and I watched my mom [Kris Jenner] find her way.

"She never went through any sort of training to do the things that she did. She just bossed it out."