Justin and Hailey Bieber are celebrating his new album Swag together
The 31-year-old singer has surprised fans by releasing his first solo record in more than four years and Hailey, 28, is said to have been instrumental in encouraging Justin to "follow his artistic instincts"
15 July 2025
A source told PEOPLE: "Hailey was by Justin's side for the whole creation of the album. Everyone knows Justin as a star and a performer. They now get to know the artist that Hailey has known all these years.
"Hailey supported Justin to follow his artistic instincts. She helped him to trust himself and do what Justin knew he wanted to do as an artist."
Hailey is also believed to be responsible for encouraging Justin to "run his own show" by choosing the musicians and producers he collaborated with and creating a more "stripped-down" style.
This is Justin's first album since he parted ways with longtime manager Scooter Braun, 44, and he is said to be relishing the chance to finally have creative control.
An insider told Rolling Stone: "Breaking away from Scooter Braun and his team has been something that Justin has wanted for so long, and now that he's fully free, he could finally share this album with his fans and with the world.
Having full creative freedom, sadly, is something new for him as an artist. Not having to stress about creating the perfect single, or perfect album, allowed for him to create the best body of music he's ever made."
Justin and Braun, 44, worked together for more than 15 years before ending their business relationship in 2023.
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