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5 Mar 2026 9:50
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      Home > News > Sports > Rugby

    A PR expert says the All Blacks coaching announcement will allow the brand, as well as the team, to focus on the future

    A PR expert says the All Blacks coaching announcement will allow the brand, as well as the team, to focus on the future


    Former Chiefs and Wallabies coach Dave Rennie is taking on the role vacated by the departed Scott Robertson - he'll be in charge until the end of the 2027 World Cup.

    Pead PR Partner Jack Wheeler says the coaching situation's given the brand a knock, but a reset is a new opportunity.

    He says it means Rennie and the players can focus on what comes next, and bring that winning culture back into shape.

    © 2026 Newstalk ZB, NZCity

     Other Rugby News
     04 Mar: New Queensland Firebird netballer Kelly Jackson believes consistent chat between Silver Ferns throughout their club seasons will have the team in a good space for their Commonwealth Games campaign
     04 Mar: The Dave Rennie era is upon the All Blacks
     04 Mar: Ex-Wallabies coach Dave Rennie to lead All Blacks through to 2027 Rugby World Cup
     04 Mar: Brumbies extend coach Stephen Larkham's contract until end of 2028 Super Rugby Pacific season
     03 Mar: The Crusaders are copping the three week suspension to prop Tamaiti Williams
     03 Mar: Crusaders assistant coach gives Chay Fihaki ultimate praise after Saturday's Super Rugby win over Chiefs
     03 Mar: A career move for All Blacks head of performance Nic Gill
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