Justin Bieber "loves" using products from his wife Hailey Bieber's Rhode line

Hailey explained she believes her products are for all gender, telling GQ magazine: "My husband uses Rhode, and has since the beginning and loves it, and I have a lot of male friends that are obsessed with it and use it.

"And I've put a lot of guys who never really were into skin care onto the Rhode stuff, tons of Justin's friends, and they come back to me and they're like: 'I ran out of my cleanser, I need more.'

"And that, to me, makes me so happy, because I think that skin care is for everybody and everybody should have access to a great skin-care routine, and it doesn't take much to have a great skin-care routine.

"Even if you're just washing your face and putting on moisturizer at night, that's doing a lot more than doing nothing."

When asked if she would consider adding a male grooming range to Rhode, she explained: "Honestly, I really feel like skin care is genderless.

"It doesn't need to be geared towards specifically men or specifically women.

"Now I do understand that with men, that there's certain grooming things that are needed, beards and all that kind of thing.

"But for me, my whole thing with Rhode was that I really wanted it to be a skin-care brand that was super elevated and chic in the coloring and the packaging, so that if your boyfriend went into your bathroom and wanted to use something, they wouldn't feel like, Oh, this is really girly and everything is pink."

It comes after Hailey admitted she has no plans to "slow down" after selling Rhode. The model-turned-entrepreneur has continued at the company as chief creative officer and head of innovation as well as acting as a consultant to e.l.f. Beauty - and Hailey is now more passionate than ever about her future plans.

She told WWD: "Even with the sale to E.l.f., it's given me a whole, entirely new excitement, passion and motivation.

"I expanded my role at the company now and I still have so many ideas. It doesn't make me feel like I want to slow down. It really ignited a new fire in me to send it into the stratosphere even more."

Hailey - who has launched Rhode into Sephora stores - added of her business: "This whole time since we launched Rhode, I've stayed true to my gut. That's what's brought the vision to life.

"Even if we felt like it was going left when everyone else in the industry was going right, that's what makes something different and creative.

"I want it to feel new, different and still within the world of Rhode, and I also want to be able to have a presence that melts well into the world of Sephora as well."