Consumers are being left out of pocket by last week's liquidation of baby product retailer Baby City

More than 300-thousand dollars worth of gift cards and loyalty points are unable to be used, despite some stores continuing to operate under a new owner.

Before liquidation, Baby City owned and operated seven stores across the country, in Albany, Botany, Hamilton, Tauranga, Johnsonville, Lower Hutt, and Invercargill.

It also operated an online store and distribution centre, and as of liquidation had 51 staff.

The new owner is keeping four stores open, while closing the remaining three.