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25 May 2019 15:21
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  •   Home > News > Business

    Health, rather than death, is the focus of a new campaign by New Zealand's largest life insurer

    Health, rather than death, is the focus of a new campaign by New Zealand's largest life insurer


    AIA New Zealand, will launch its Vitality programme by June, which will reward customers who eat healthily, exercise and sleep well.

    Customers will get discounts on life insurance if they hit certain goals.

    They can also earn points, which can be exchange for rewards including gym memberships and supermarket vouchers.

    The information will have to be recorded on devices like Fitbits or a Garmin, and then handed over to the insurer.

    © 2019 Newstalk ZB, NZCity


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