Kim Kardashian West had "innocent intentions" with naming her shapewear line Kimono

She said: "You would think we would have obviously thought it through a little bit deeper.

"I'm the first person to say, 'OK, of course, I can't believe we didn't think of this.' I obviously had really innocent intentions. But, let's listen. And I want to really listen. And I want to really take it all in...

"[Kanye] was in Japan when all of this was happening. It's a place that we love and go to. I have such respect."

And though there are other products trademarked in the US with the word kimono, Kim - whose shapewear collection will include bras, waist trainers, thongs, thermal leggings and more - is aware that her famous name means she is held to a "higher standard".

She said: "There might be more eyes on me and my brand.

"And so I have to tune it out and really learn and really grow and have to realise that maybe there is a different standard. Do I feel held to a higher standard? I'll take responsibility for that and do the right thing."

The 'Keeping Up With the Kardashians' star - who has North, six, Saint, three, Chicago, 18 months, and Psalm, seven weeks, with husband Kanye West - has yet to settle for a new name for the range.

She told WSJ magazine: "We're figuring it all out now."

Kim was keen to move into shapewear because "everyone needs this".

She added: "Underwear, bras -- this is what people wear every day."