Tourism operators may have to drop their prices for discerning kiwi travellers as we ease out of lockdown

The domestic market will be the first to open - with border restrictions looking likely to continue for some time

Tourism Marketing Consultant Trish May says operators are now adapting their products to cater for the kiwi psyche.

She says that could be changing a guided bike tour to a self-guided tour or a fancy lunch in a winery to a gourmet picnic lunch.

May says offering that slightly different product will see prices drop.