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6 Jul 2025 10:42
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  •   Home > News > Entertainment

    Kanye West has filed to trademark the phrase “West Day Ever”

    The 43-year-old rapper and fashion mogul has put in a request to protect the new catchphrase for use on more than 100 different types of apparel, including t-shirts, hoodies, tracksuits, bomber jackets, turtlenecks, jumpsuits, g-strings, beanies, blazers, infant wear, and footwear


    According to TMZ, Kanye filed the trademark documents on June 26, which was the same day he used the slogan whilst announcing his 10-year brand deal with Gap, with whom he will launch a new line called Yeezy Gap.

    Kanye tweeted: "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER."

    Whilst Kanye's wife, Kim Kardashian West, wrote on Twitter: "If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! #WestDayEver (sic).”

    The ‘Heartless’ rapper has since used the hashtag to promote the release of a shoe and new music.

    And its thought the slogan could become part of his presidential campaign, after he announced over the weekend he plans on running in the US presidential election in November.

    He tweeted: "We must now realize the promise of America by trusting God, unifying our vision and building our future. I am running for president of the United States [US flag emoji]! #2020VISION (sic)"

    However, it remains unclear whether Kanye seriously intends to run for political office in November, because as of the time of writing, Kanye is yet to file the correct paperwork with the Federal Election Commission to register as a candidate.

    © 2025 Bang Showbiz, NZCity

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     Today's News

    Entertainment:
    Kylie Jenner has taken a huge step in her relationship with Timothée Chalamet - by following him on Instagram 10:36

    Accident and Emergency:
    A homicide investigation is underway following the death of a baby found with critical injuries at a Foxton Beach House 10:27

    Rugby:
    New All Blacks lock Fabian Holland is relishing being a winner on test debut 10:27

    International:
    The Dalai Lama marks his 90th birthday with celebrations and an answer on Tibetan Buddhism's future 10:07

    Athletics:
    Shot putter Maddi Wesche has thrown over 20 metres for the first time in competition at the Diamond League meet in Oregon 10:07

    Entertainment:
    Lizzo felt "very paranoid and isolated" and like she "could die" amid facing sexual harassment lawsuits from her former backing dancers 10:06

    Entertainment:
    Kanye West's Australian visa has been cancelled over his "offensive comments" 9:36

    Entertainment:
    Simone Ashley used to be too "afraid" to leave her house for fear of being recognised, after Bridgerton catapulted her to global fame 9:06

    Netball:
    Silver Ferns defender Parris Mason has been hospitalised as a precaution after suffering a neck injury in the Central Pulse's 65-44 ANZ Premiership victory over the Stars in Wellington 8:57

    Entertainment:
    John Cena absolutely loves fish and chips and a Full English Breakfast 8:36


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