News | Entertainment
1 Jul 2025 14:44
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Kanye West has filed to trademark the phrase “West Day Ever”

    The 43-year-old rapper and fashion mogul has put in a request to protect the new catchphrase for use on more than 100 different types of apparel, including t-shirts, hoodies, tracksuits, bomber jackets, turtlenecks, jumpsuits, g-strings, beanies, blazers, infant wear, and footwear


    According to TMZ, Kanye filed the trademark documents on June 26, which was the same day he used the slogan whilst announcing his 10-year brand deal with Gap, with whom he will launch a new line called Yeezy Gap.

    Kanye tweeted: "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER."

    Whilst Kanye's wife, Kim Kardashian West, wrote on Twitter: "If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! #WestDayEver (sic).”

    The ‘Heartless’ rapper has since used the hashtag to promote the release of a shoe and new music.

    And its thought the slogan could become part of his presidential campaign, after he announced over the weekend he plans on running in the US presidential election in November.

    He tweeted: "We must now realize the promise of America by trusting God, unifying our vision and building our future. I am running for president of the United States [US flag emoji]! #2020VISION (sic)"

    However, it remains unclear whether Kanye seriously intends to run for political office in November, because as of the time of writing, Kanye is yet to file the correct paperwork with the Federal Election Commission to register as a candidate.

    © 2025 Bang Showbiz, NZCity

     Other Entertainment News
     29 Jun: Kneecap play Glastonbury set amid terrorism charge as police investigate crowd chants
     28 Jun: Sean 'Diddy' Combs and Harvey Weinstein cases test the limits and legacy of #MeToo movement
     27 Jun: Charlize Theron's daughter was reduced to tears by her mullet
     27 Jun: Demi Lovato is releasing her first cookbook
     27 Jun: Sharon Osbourne believes that Ozzy Osbourne's fans will "carry him" through Black Sabbath's farewell gig
     27 Jun: John Cena called out a fan for filming him without permission
     27 Jun: Tom Brady is reportedly set to attend Jeff Bezos and Lauren Sanchez's lavish Italian wedding
     Top Stories

    RUGBY RUGBY
    Two more Wallabies have been pulled out of the test squad to join their Super Rugby sides ahead of matches against the touring British and Irish Lions More...


    BUSINESS BUSINESS
    China's EV newcomer Xiaomi sells nearly 300,000 SUVs in an hour More...



     Today's News

    National:
    Back to the Future at 40: the trilogy has never been remade – let’s hope that doesn’t change 14:17

    International:
    Iran raises death toll from war to 935, won't guarantee safety of nuclear inspectors 14:17

    Law and Order:
    A court has shown graphic images from where a woman was killed in her Khandallah home last year 14:07

    Rugby:
    Two more Wallabies have been pulled out of the test squad to join their Super Rugby sides ahead of matches against the touring British and Irish Lions 13:47

    Accident and Emergency:
    A six-month-old baby's been critically injured in Foxton 13:27

    National:
    The psychology of debt in Squid Game – and what your love or hatred of the show means 13:08

    International:
    Testing urged for 1,200 after south-west Melbourne childcare worker charged with sexual assaults 13:08

    Law and Order:
    A 26-year-old childcare worker in Australia has been charged with 70 offences - including sexual assault and producing child abuse material 13:08

    Auckland:
    A body's been found at Waiheke Island's Oneroa Beach, in Auckland, just after 10 this morning 12:27

    Rugby League:
    Warriors reserve grade halfback Tanah Boyd's decision to reject an approach to join North Queensland in the NRL looks poised for reward 11:57


     News Search






    Power Search


    © 2025 New Zealand City Ltd