News | Entertainment
21 Oct 2020 12:02
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Jessica Alba wants her company to “value” areas including “health, wellness, and stability”

    The actress is the co-founder of consumer goods company The Honest Company, and has said she’s determined for the brand to put “honesty and transparency” first, because she believes customers expect brands to have those values “embedded into the model”


    She said: “I think if we can do anything for business, we can show that you could have a positive impact on the world, you can put health and wellness and sustainability as a value, you can have honesty and transparency as a value.

    “I believe the reason why consumers are choosing Honest over others is because we have those values, not in spite of, and another huge aspect of our business is that we give back.

    “I believe that consumers expect companies to have this type of value embedded in the model. And it shouldn't just be a marketing ploy. It should just be who you are.”

    The ‘LA’s Finest’ star has been getting her company to work hard on making disinfecting spray, sanitising wipes, hand sanitisers and masks amid the coronavirus pandemic.

    And Jessica said she’s keen on being “very consumer centric” and making the products her customers need in the moment.

    She told Yahoo Finance’s ‘Influencers with Andy Serwer’: “When looking around at this new world that we're all living in, we have that direct relationship with the consumer, and they're asking for better solutions for their families when it comes to disinfecting and sanitising and whatnot. So we were able to quickly innovate and create a solution for disinfecting: a disinfecting spray, a sanitising wipe.

    “And obviously, we already have our hand sanitisers and masks that you can have for your children or adults, and there's matching ones as well, and really creating a solution that people can buy. It's super easy, it's seamless, and you can get these for your kid if they're, say, going back to school, or you can get it and donate it to your teacher because teachers have to provide their own safety items and then also for your own home.

    “So that's the kind of thing that we're really focused on is being very consumer centric, really listening to the needs of people every single day, and expanding our margin and growing the business in a healthy way.”

    © 2020 Bang Showbiz, NZCity


     Other Entertainment News
     21 Oct: Ronnie Wood’s art is his “therapy”
     21 Oct: Frankie Muniz and Paige Price are expecting a baby boy
     21 Oct: Kanye West is "praying" for Issa Rae after she poked fun at him on 'Saturday Night Live'
     21 Oct: Kirstie Alley has defended her decision to vote for Donald Trump in the US election
     21 Oct: Kim Kardashian West thought she would die during her Paris robbery ordeal in 2016
     21 Oct: Australian promoters call for Government insurance scheme to get music festivals going during coronavirus
     21 Oct: Yolanda Hadid's "heart is expending" after becoming an Oma to daughter Gigi Hadid's baby girl
     Top Stories

    RUGBY RUGBY
    Former New Zealand Rugby Chairman Eddie Tonks has died More...


    BUSINESS BUSINESS
    Flight Centre's losing 160 more staff - and closing another 23 stores More...



     Today's News

    Business:
    Flight Centre's losing 160 more staff - and closing another 23 stores 11:57

    Politics:
    New Zealand has elected its most diverse Parliament ever. How does Australia compare? 11:57

    Law and Order:
    Healthy volunteers to be infected with coronavirus during UK vaccine study 11:47

    Sailing:
    American Magic is putting its new AC 75 boat Patriot through it's paces for a third day out on Auckland's Waitemata Harbour as it looks to get a jump on its rival America's Cup challengers 11:37

    Entertainment:
    Ronnie Wood’s art is his “therapy” 11:36

    Soccer:
    Manchester United goalkeeper David de Gea is hailing his side's defence after kicking off their Champions League campaign with a 2-1 win at Paris Saint Germain 11:27

    International:
    As many as 100 million voters may be missing in the US election. Here's why many Americans don't vote 11:17

    Entertainment:
    Frankie Muniz and Paige Price are expecting a baby boy 11:06

    Cycling:
    Two of cycling's three grand tours are running simultaneously 10:47

    Entertainment:
    Kanye West is "praying" for Issa Rae after she poked fun at him on 'Saturday Night Live' 10:36


     News Search






    Power Search


    © 2020 New Zealand City Ltd