The Weeknd is set to star in, co-write and ex ecutive produce a new HBO series

Variety reports that the plot follows a pop star who “starts a romance with an enigmatic LA club owner who is the leader of a secret cult."

The 31-year-old singer has previously written for and starred in animated comedy 'American Dad' last year, while he made a cameo as himself in the Adam Sandler movie 'Uncut Gems'.

For his latest album, 'After Hours', The Weeknd - whose real name is Abel Tesfaye - played a bandaged and red suit-wearing alter ego.

However, last month, he officially retired the look at the 2021 Billboard Music Awards, signalling a new era is imminent.

Although he wore a raincoat and Valentino hat for his remote BRIT Awards performance in May, it marked the first time the 'Starboy' hitmaker sported a different ensemble to an in-person ceremony.

At the end of his acceptance speech for Top Hot 100 Artist, The Weeknd

dec lared: “I’d like to thank God I don’t have to wear that red suit anymore."

The 'Blinding Lights' hitmaker wore the costume for his Super Bowl halftime performance, the MTV Video Music Awards and the AMAs.

The Weeknd - who has also appeared with face prosthetics - explained how the bandages reflect the absurdity of celebrities who get plastic surgery and manipulate their appearance for validation.

He said: "The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated.

"It’s all a progression and we watch The Character’s storyline hit heightened levels of danger and absurdity as his tale goes on."