News | Entertainment
25 Mar 2025 9:59
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Harrison Ford initially turned down his surprise commercial for Jeep

    The 82-year-old actor made an unexpected appearance in the ad break during the fourth quarter of the Super Bowl on Sunday (09.02.25) and he admitted he wasn't initially planning to be involved, but the chance to reteam with his 'Indiana Jones and the Dial of Destiny' director James Mangold ultimately persuaded him


    He said: "You always say no at first...

    "[But the commercial] "was refined and personalised". [With James' unput] it came out to be something that I really feel comfortable with."

    The 'Star Wars' actor described the two-minute commercial, which was titled 'Owner's Manual', as a "rumination on life".

    He said: "It's just a rumination on life. It's about having control and choice in your own life, and it's about assuming the responsibility for your own life.

    "I think [the ad] was inspired in the way that it was shot, the way that it was made. I was happy to be involved... It's not the in-your-face big splash kind of Super Bowl commercial. It's a soft sell."

    But the 'Captain America: Brave New World' actor wasn't thinking too much about the ad's broadcast debut on game day.

    He said: "We're just going to be there, eating and drinkin' like everybody else. I'm there to watch the game.

    "I've seen the commercial. I know how it ends."

    The commercial opens with an American flag and a winding dirt road framed by a backdrop of mountains as the 'Shrinking' star addresses the camera.

    He said in the ad: "Longest thing we ever do is live our lives. But life doesn't come with an owner's manual... Mighta been nice, huh? But that means we get to write our own stories."

    Harrison then urges people to create their own "owner's manual" for life and happiness" then adds: "My friends, my family, my work make me happy...

    "We won't always agree on which way to go. But our differences can be our strength."

    The 'Star Wars' star ended the ad with a cheeky quip about his name.

    Speaking from behind the wheel of a Jeep Wrankler 4xe, he said: "This Jeep makes me happy... even though my name is Ford."

    Jeep were thrilled to bring "the guy who epitomises adventure" on board for the commercial.

    CEP Bob Broderdorf said: "Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years.

    "In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he's known to blaze his own trail. So yes, Ford knows a thing or two about what the Jeep brand is all about.

    "As America's Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry's greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him."

    © 2025 Bang Showbiz, NZCity

     Other Entertainment News
     25 Mar: Rosie O'Donnell has found her recent weight loss "completely shocking"
     25 Mar: Brooke Shields once walked in on George H.W. Bush and his wife Barbara while they were in their bedroom
     25 Mar: Benny Blanco thinks he looked like a "slob" next to his fiancée Selena Gomez at the 2025 Oscars
     25 Mar: Kanye West and Bianca Censori have unfollowed each other on Instagram
     25 Mar: Drew Barrymore's divorce had a "devastating" impact on her family
     25 Mar: Kelly Clarkson has been hit by "ups and downs" over the last six years
     25 Mar: Veteran Hollywood stuntman and actor Jack Lilley - best known for his work on 'Little House on the Prairie' - has died aged 91
     Top Stories

    RUGBY RUGBY
    Former All Black Mils Muliaina believes the Blues have become a victim of Super Rugby's expansive play style this season More...


    BUSINESS BUSINESS
    Claims Wellington's residential property market is improving More...



     Today's News

    Entertainment:
    Rosie O'Donnell has found her recent weight loss "completely shocking" 9:31

    Cricket:
    New Zealand cricket coach Gary Stead is pushing to develop their all-rounder stocks as the horizon shifts to the 2027 50-over World Cup in South Africa 9:27

    Entertainment:
    Brooke Shields once walked in on George H.W. Bush and his wife Barbara while they were in their bedroom 9:01

    Rugby League:
    Another public relations debacle has engulfed Manly halfback Daly Cherry-Evans and his NRL playing future 8:37

    Entertainment:
    Benny Blanco thinks he looked like a "slob" next to his fiancée Selena Gomez at the 2025 Oscars 8:31

    Business:
    Claims Wellington's residential property market is improving 8:17

    Cricket:
    Wellington batters Nick Kelly and Muhammad Abbas have earned maiden call-ups for the Black Caps' one-day international cricket series against Pakistan, starting Saturday in Napier 8:07

    Soccer:
    All Whites coach Darren Bazeley has applauded his team's second half during their 3-nil win over New Caledonia in the Oceania football World Cup qualifying final at Eden Park 8:07

    National:
    Trump silences the Voice of America: end of a propaganda machine or void for China and Russia to fill? 8:07

    Rugby:
    Former All Black Mils Muliaina believes the Blues have become a victim of Super Rugby's expansive play style this season 8:07


     News Search






    Power Search


    © 2025 New Zealand City Ltd