Kiwifruit company Zespri, is confident about the growth potential of the US market - despite ongoing trade disruptions

US President Donald Trump, rolled back the tariffs on some food imports including New Zealand kiwifruit last month.

Zespri says this year's been positive - with sales into the US climbing 33 percent.

Chair Nathan Flowerday, says the company had prepared for uncertainty - while recognising the US is an important market for it strategically.

He says Zespri took a measured approach, and committed to providing its product through to the US consumer - regardless of the tariff.