Do you need 16GB of memory in your graphics card or can you make do with just 8GB? If recent leaks and reports are accurate, you may not have a choice soon. Nvidia is reportedly emphasizing 8GB models over 16GB versions, and Asus may have just straight-up halted the production of the 16GB RTX 5070 Ti. A post on Chinese forum Board Channels, reported by VideoCardz, says that Nvidia is reducing shipments of the 16GB version of the RTX 5060 Ti and the RTX 5070 Ti. The former has been far better received than the 8GB version of the same card, and the 5070 Ti with 16GB of memory has likewise reviewed much better than the 12GB 5070. In the same vein, YouTube channel Hardware Unboxed reports that supplies for Nvidia cards with 16GB of memory and more are in short supply. “Asus, the largest Nvidia AIB partner, explicitly told us [the RTX 5070 Ti] is currently facing a supply shortage, and as such, they have placed the model into end-of-life status. This means Asus has no plans to produce 5070 Ti models from this point forward — what is currently on store shelves is it from them.” Bleak. We were finally starting to see graphics cards edge towards retail prices again. I was able to buy an RTX 5070 Ti at below retail during Black Friday less than three months ago. That same card is now almost $1,000, over $200 above retail. Both of these statements are unconfirmed, though I personally trust Hardware Unboxed not to spin the story. The first and most obvious culprit would be the ongoing RAM crunch, which affects consumer graphics cards as much as anything else. Nvidia is also a supplier of GPUs to the “AI” industry, and would naturally shift its most crucial output to business customers buying incredibly expensive chips. The company announced six new data center chips at CES. CES used to stand for “Consumer Electronics Show.” The company’s keynote made zero mention of consumer products, instead relegating new DLSS 4.5 and G-Sync Pulsar to a separate announcement. PC gamers were already feeling constrained by low-memory cards as far back as 2022, when Nvidia cancelled a 12GB variant of the RTX 4080. There have been similar concerns over whether the upcoming Steam Machine revival can compete with consoles with only an 8GB AMD card. General computers are facing the same crunch: Laptop makers may go back to 8GB of RAM for mid-range laptops, even as more and more users really need 32GB. It looks like anyone who has less than a four-figure budget for their next GPU might need to scale back their expectations of graphical power. Thanks, “AI!” Read...

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The ongoing DRAM and flash memory / SSD shortage shows no signs of alleviating, with memory vendors telling PCWorld that the shortages in both markets will continue to drag on for months, even years. The CES 2026 trade show in Las Vegas last week was an opportunity for customers to talk to suppliers and vice versa, trying to scrounge up whatever memory chips they could. But the news just keeps getting grimmer. In mid-November, analysts began reporting that DRAM prices could rise throughout the first half of 2026. In early December, Micron said that it would discontinue its Crucial brand and its practice of selling DRAM directly to consumers. Kingston has also warned that prices will continue to go higher in the near term — pushing PC prices upwards as well. Executives at Micron say those customers — presumably including PC makers — are now asking for multi-year deals to assure supply. “I think, from our view, 6 to 12 months looks to be extremely constrained, and even out to 24 months looks very, very constrained,” said Mark Montierth, senior vice president of the mobile and client business unit at Micron, in an interview with PCWorld.com at CES. “DRAM, for sure. SSD maybe not as much, but that’s because there are more players, and it’s harder to triangulate all that.” Chris Kooistra, the vice president of marketing for Other World Computing (OWC), which manufactures SSDs, told PCWorld he sees the SSDs being constrained for at least six months, following a price spike in 2025. OWC sold SSDs at a higher price on Black Friday than at the beginning of November because of the unexpected and unavoidable price increases, he said. A third source at a peripherals manufacturer that buys memory and storage for its own uses also characterized the situation: “Best guess, SSDs, many months. DRAM, I don’t know. Years, maybe.” Close to chaos When a financial market careens out of control, governments can put a halt to trading to give the industry a breather, and restore order. There has been no such pause for the memory market, which traditionally cycles between boom years, when prices soar, and busts, when they plunge. Both SSDs and memory modules are tied very closely to the individual prices of flash chips and DRAM, as they don’t have that much more additional logic. As hyperscalers have snatched up every bit of memory and storage they can, the commodity memory makers say they have to keep up. Micron, for example, justified its closing of Crucial by noting that the total market for data centers rose from about 40 to 60 percent. (Micron still sells memory modules, even to consumers — just indirectly, via PC makers. “The [Crucial] storefront that lets you buy stuff from us is shutting, but not our support for that [consumer] market,” Montierth said.) “So it’s not that we’re focusing on that market, it’s that market is just exploding so fast,” Chris Moore, Micron’s vice president of marketing for the client business, added. “We have models internally of how much of our supply we want to go into every segment, and that segment is growing so fast that it’s just to maintain our share there is requiring more bits.” Right now, the shortages in both memory and storage are demand based, and simple economics says that when demand increases and supply remains the same, prices will increase. But it’s not an orderly market; companies have little time to plan. Phison, which manufactures SSD controllers as well as “white label” SSDs sold under other brands, reportedly is sold out for 2026, Digitimes reported, with chief executive Khein-seng Pua reporting that most NAND makers are sold out for the same period. The short-term “spot” market is drying up. And no one quite knows what to expect. “Most companies have an agreement each year of general allocation, then it is discussed and updated quarterly with pricing amounts,” Phison U.S. president Michael Wu said, as reported by Phison representative Lynn Kelly in an email to PCWorld.com. “The recent shortage has changed these typical planning cycles, however, since demands are exceeding industry supply. So allocation today is based on market dynamics.” Unless the AI market folds, the only real way out is new fabs Some strategies that might work in the logic market. Both AMD and Nvidia are considering reviving cheaper outdated silicon just to provide customers a price break, and — in the case of AMD — allow them to use older DDR4 memory modules instead. (The problem with that approach is that the DDR4 market is essentially dead, as DRAM makers have moved on to DDR5.) And in storage, manufacturing older flash memory simply wouldn’t offer as much storage, making them less “bit dense” and exacerbating the problem. Micron launched a single-sided M.2 2230 SSD, the Micron 3610, at the show, with capacities from 1TB to 4TB. New fabs also take years to complete; Micron broke ground on a DRAM fab in Boise in October 2023, and Moore said that first output will be in mid-2027. (Micron originally said DRAM output would begin in mid-2026.) At CES, Micron also announced that it will break ground on Jan. 16 on a new $100 billion megafab in New York that will potentially be the largest semiconductor facility in the U.S. We’re all on the same boat now, after the downturn in 2023 that was so painful,” Moore said. “No one could afford to go build new fabs…That’s what we’re paying for right now, when consumers were really happy.” Read...

Samsung has dabbled in the smart speaker space before, but the company’s all-new Music Studio 5 and Music Studio 7 Wi-Fi speakers pose serious competition for the likes of Amazon, Apple, Bose, and Sonos—at least at the higher-end of the market. Unveiled this week at CES and planned for a March release, both models present a distinctively modern, “dot-faced” industrial design by noted French artist Erwan Bouroullec, along with some equally interesting features destined to set them apart from the pack. (Don’t get too excited about all the colors shown in the photo above, however; they’re just trial balloons. Initial shipments will be in black or white only.) Alexa, are you in there? While it probably won’t be there at launch—and voice assistants in general warrant  just a single mention in Samsung’s press release—I’ve been told the Music Studio 5 (model LS50H) and Music Studio 7 (model LS70H) will support Alexa+, the generative-AI-powered digital assistant that Amazon promises is more capable and more conversational than the original Alexa. Alexa Plus also provides advanced smart home control options and new capabilities, such as automatically ordering food it knows you’ll like from Uber Eats, or standing in a virtual line for concert tickets from TicketMaster while you do something less tedious.   Not an Alexa fan? The new speakers will also answer to voice commands spoken to Google Assistant, as well as Samsung’s own Bixby, which is optimized for interaction with other Samsung products. Spotify Tap and Spotify Connect The Music Studio series also works with Spotify Tap, which leverages Spotify Connect over Wi-Fi, so you can jump-start a favorite playlist with just a touch on the speaker cabinet—no need to pull out your phone. The spiffier Music Studio 7 is adept at delivering the new, lossless rendering of Spotify Premium music content, streaming FLAC files at up to 24-bit/44.1 kHz resolution, as well as other content at resolutions up to 24-bit/96kHz. A CES booth tender also told me that Music Studio buyers who adopt Alexa as their voice assistant will get Amazon Music as their default music-streaming service, while those who choose Google Assistant will get YouTube Music as their default. As for other services—Tidal, Qobuz, and what have you—I’m told they’ll be able to use those services’ respective apps, Apple’s AirPlay, or—ugh—a Bluetooth connection.   For those who don’t mind wires, the Music Studio 5 is equipped with a Toslink digital audio input, while the beefier Music Studio 7 boasts an HDMI port as well. I presume that will be HDMI ARC, but no one at the booth could answer my question for sure. I know for certain that up to five Music Studio speakers can be synchronized with recent Samsung TVs via Bluetooth, thanks to the company’s Q Symphony surround-sound processing. This will mix those speakers’ output with the TV’s built-in speakers. Q Symphony will also let you mix and match some Music Studio speakers with a Samsung soundbar and/or wall-hanging Music Frame speakers. Q Symphony smarts will tonally balance the bunch. Multi-room audio options Another option, for whole-home audio devotees, will be to stream music—the same or different tracks—to as many as 10 Music Studio speakers at once, including grouped speakers. Samsung’s SmartThings app will manage that trick. Unfortunately, it won’t be possible to configure two speakers as a stereo pair, as both the Music Studio 5 and Music Studio 7 output two channels on their own. With its sculpted dome and sloped back, the smaller Studio 5 ($249) offers a more distinctive look than its core competition: the $219 Sonos One, Gen 2 and the $199 Bose Home Speaker 300. The Studio 5 packs two high-performance left/right front tweeters beneath a 4.2- inch woofer (Samsung’s people insisted on calling it a “subwoofer”). An integrated wave guide and dynamic bass control contributed to the bigger and better-than-expected performance I heard in the challenging environment of Samsung’s CES exhibit space, but I’ll reserve final judgement for a full listening session in private. The Music Studio 7 ($499) is an all-in-one,  3.1.1-channel, spatial-audio speaker featuring Samsung’s own signal-steering methodology (not Dolby Atmos). Its tweeters fire separate channel information from the front, left, and right sides, as well as the top the boxy, perforated metal wrapped enclosure, while a 5-inch front-firing, rear-ported) “sub” delivers all the non-directional low-frequency information. Samsung enhances the four-direction throw and clarity of the channels with what it calls Pattern Control Technology and AI Dynamic Bass Control. Samsung is clearly appealing to the same “I only have room for one box” music/smart home buffs who are also considering the rest of the spatial audio-adept, smart-speaker competition: the $479 Sonos Era 300, the $299 Apple HomePod, and the $220 Amazon Echo Studio. I can’t wait to hear what these puppies can do in the real world. This news story is part of TechHive’s in-depth coverage of the best smart speakers. Read...

Microsoft recently started offering users of modern SSDs an option to significantly increase their drive speeds. Specifically, this involves a performance boost for NVMe drives. NVMe stands for Non-Volatile Memory Express and is a particularly fast protocol for SSDs that communicates directly with the processor via the PCIe interface. Because of this, NVMe SSDs outperform conventional SATA SSDs. Until now, however, Windows didn’t offer a native driver for NVMe drives, which limited their performance. This changed in December 2025 when Microsoft announced Native NVMe for Windows Server 2025, which is also available on Windows 11. However, you must manually activate it yourself to take advantage of its benefits. Here’s how to enable it and whether it’s worth doing so. The advantages of Native NVMe According to Microsoft, here are the advantages: Massive IOPS increases: Actual performance limit of the hardware is fully unlocked. Lower latency: Shorter round-trip times for each operation. Higher CPU efficiency: More computing power for applications instead of storage overhead. Support for advanced NVMe features: For example, multi-queue and direct command transmission. In specific use cases, this could improve sequential speeds by up to 500 MB/s as well as up to 80 percent more IOPS. In addition, using the native driver should save up to 45 percent in computing power. These values may vary depending on your system and SSD type, of course. In general, however, users seem to benefit significantly from the performance boost—and all you need is a compatible NVMe SSD and Windows 11 25H2 to start taking advantage now. There are some caveats, though Before you turn this feature on, know that there’s a risk. According to some reports, problems can arise with certain SSDs. Some hard drive managers no longer recognize NVMe storage after the driver is enabled, while other drives disappear completely or get listed twice. In addition, in a few cases, there was higher CPU utilization and/or lag, especially in games that use DirectStorage. Apparently, there’s a compatibility issue here that needs to be investigated further. How to activate the NVMe boost To activate the new NVMe driver in Windows 11, you should first check the driver details section of your storage drive in Device Manager and ensure that your drive is using StorNVMe.sys. Otherwise, activating this driver will have no effect on your system. If compatible, there are two ways to activate the driver: Option 1: Windows Registry Use the Windows key + R keyboard shortcut to open the Run window, then type regedit to launch Registry Editor. In Registry Editor, navigate to Computer\HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Policies\Microsoft\FeatureManagement\Overrides. In this folder, right-click and add the following REG_DWORD values, each with hexadecimal value “1”: 156965516, 1853569164, 735209102. Restart your PC. If you want to undo the change, navigate back to the same folder and delete the three values. The change will take effect after restarting. Option 2: PowerShell Alternatively, you can use Windows PowerShell to enter the following commands (with admin rights): reg add HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Policies\Microsoft\FeatureManagement\Overrides /v 156965516 /t REG_DWORD /d 1 /f ???????reg add HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Policies\Microsoft\FeatureManagement\Overrides /v 1853569164 /t REG_DWORD /d 1 /f reg add HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Policies\Microsoft\FeatureManagement\Overrides /v 735209102 /t REG_DWORD /d 1 /f Restart your PC. These two methods are currently the only ways to activate Native NVMe in Windows 11, as it’s actually intended for use under Windows Server. The performance boost is primarily aimed at businesses, but private users can also activate it to benefit. However, there’s no guarantee that every NVMe SSD will respond to the change in the same way. The potential problems described above may still occur. If this is the case, you should undo the change and wait for Microsoft to update the drivers before trying again. Further reading: Unlock more SSD performance with these 5 tweaks Read...

Intel launched its long-awaited Core Ultra Series 3 “Panther Lake” mobile chips at CES 2026 this week, promising an alluring blend of long battery life and shockingly great integrated graphics performance thanks to its new Arc Xe3 graphics cores. (It’s true! We benchmarked Panther Lake gaming performance ourselves.) Core Ultra Series 3 is looking pretty damned good, and its strengths could help Intel finally establish a stronger foothold in Steam Deck-style gaming handhelds – a segment long dominated by AMD’s bespoke Ryzen Z1 and Z2 handheld chips. The combo led Nish Neelalojanan, senior director of client product management for Intel, to come out swinging about Panther Lake’s potential advantages in tomorrow’s PC gaming handhelds. “They’re selling ancient silicon, while we’re selling up-to-date processors specifically designed for this market,” Neelalojanan told PCWorld’s Mark Hachman in an exclusive interview. Much like Intel’s Panther logo, Neelalojanan has confident swag about Core Ultra Series 3’s handheld performance.Mark Hachman / Foundry Bold words indeed… but ones that may have a ring of truth to them, as AMD’s lower tiers of Z2 chips lean on both older CPU tech and older GPU tech to help keep costs down. Well, it just so happened that Mark also had a roundtable interview scheduled for the very next day with Rahul Tikoo, senior vice president and general manager of the client business at AMD, to discuss all of the compay’s CES 2026 chip announcements. And naturally, he asked Tikoo about Intel’s comment as part of the far-ranging interview. Here’s the excerpt, lightly edited for clarity. Be sure to check out the rest of the interview for insights into AMD’s new Ryzen AI 400 laptop lineup, the just-released Ryzen 9 9850X3D and rumors of a dual-core X3D chip, and more. I just came back from Intel, where they planned to invest heavily in the handheld space, which you’ve dominated. They claim that you’re selling “ancient silicon.” What’s your strategy going forward in the handheld space? “We’re very committed to the handheld [space]. I mean, we created the space, so it’s a space that we’re very committed to. Here’s the beauty, though, of AMD and why we have a much higher chance of success in that space: because of our console business, or how we develop semi-custom silicon for the console business. You can’t just use mobile silicon and put it in the handheld. You can, but the handheld or the consoles, they care about high graphics. They don’t care about as much compute, and they don’t care about the I/O. So, if you’re putting a notebook chip like Panther Lake in there, and you’re not purpose building it, you have all this baggage that Panther Lake is going to carry around its chiplet architecture. You know, the interconnects of the chiplet architecture, the I/O that they have in there. I mean, it’s a Swiss Army Knife, and it’s good for certain things. We can do that, too. In fact, we do that in the handheld space in some segments. But when you think about the core of the handheld space, they want purpose-designed, purpose-built chips that have great graphics technology, great software like FSR, integration with game developers on Xbox, PlayStation, etc. We can have high battery life, good fidelity of content, high frame rate, and we do that very well.” Intel believes their low-power E-cores give them an advantage, as they extend battery life. Does AMD have a response to that? “We haven’t seen any issues there. I’ll tell you this, Intel does play games sometimes, and it’s very interesting. We had a customer. They said the same thing. They’re like, hey, I can get more battery life with Lunar Lake against the 300 series. So, we’re like, okay, let’s do a quick experiment. And we did this in the lab. And actually, Qualcomm did a video on this too, because we didn’t want to go out and do a video and everything. Qualcomm did a video on this: Lunar Lake has great battery life when measured with MobileMark with the power connected. As soon as you go in DC Mode, battery life climbs while performance drops. The Core i7 performs like a Core i3. So, the E-cores are very good for efficiency, very bad for performance. We balance the two, and we’re already making those choices for our customers and saying, hey, you don’t have to worry about it.” But does that hold true for Panther Lake? We were able to benchmark Core Ultra Series 3 both plugged and unplugged, and the frame rates were surprisingly close in the limited testing available during CES 2026. So there you have it – it appears a full-fledged war (or at least a war of the words) is brewing for the CPUs beating in the heart of the PC gaming handhelds that have taken the world by storm. Will Panther Lake’s potent Arc graphics manage to unseat AMD’s stranglehold on this new class of devices? Time will tell, but it seems clear that both Intel and AMD aren’t shying away from a fight. Read...

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A day after AMD announced the Ryzen AI 400 (Gorgon Point) processor for laptops, PCWorld and a handful of other reporters sat down with Rahul Tikoo, senior vice president and general manager of the client business at AMD, to ask about AMD’s client processors: its mobile Ryzen processors, the Ryzen AI Max, desktop processors, and more. Below are excerpts of the interview, edited for space and clarity. Client played a very minimal role in Lisa Su’s keynote last night. What does that mean? Tikoo: It was supposed to be about a 75-minute keynote, and client was about 15 of the 75 minutes, right? So if that gives you a clue, it’s roughly 25% to 30% of the time, and client business is roughly 30% of our revenue right now, right? I mean, so it’s an important part of our revenue profile, and it’s very, very important to us. This is just my characterization, but it appears that the Ryzen AI 400 is a modest upgrade to the Ryzen AI 300, which was a very good chip. How do you see it? I mean Qualcomm, kudos to them for continuing to fight the good fight. But you know, Arm is a big challenge in this marketplace, just because of the application compatibility, I feel really good about our [Gorgon Point] portfolio. Of course, we haven’t had a chance to get our hands on the competitive products yet, but everything that we heard yesterday did not surprise us, because, you know, we have our own market intelligence and what’s happening and what the competitive landscape look like, and so we didn’t see any surprises there. Based on that, what I would say is we have a pretty good head [of steam]. You had a certain number of design wins heading into the Ryzen AI 300, and a number of wins with the Ryzen AI 400. If you can’t give us specifics, which are larger? It’s about the same. What we’re going to see is about between the Ryzen AI 300 and 400 product, and the Ryzen Halo product, we have roughly a little over 250 designs that will be in the market. That’s all three chips. All three chips, yeah, roughly a little over 250 designs, give or take, that will be in the marketplace by the middle of this year, right? Because we just have notebooks that are coming out this month. Desktops will come out in early Q2. [The additional] Strix Halo is also coming out this month. Pro is March. So let’s just call it, the first three-to-four months of the year are going to be busy for us launching the portfolio. You mentioned the AI 400 desktop. It’s going to be a socketed AM5 part? Yeah. It’s a socketed AM5 part. I think the interesting thing about the desktop Gorgon part is that it’s going to be the first Copilot+ part, so the first part with a 60 TOPS NPU. We’ve been working with Microsoft and our partners on optimizing for desktop, because you can imagine desktop has a different set of challenges, right? I think we have a lot of opportunity in that space, and we weren’t there two years ago. We weren’t playing as heavily. We didn’t have enough of a portfolio last year, we had a really reasonable portfolio. This year, we’re going to have even better portfolio. What we’re seeing is a lot of interest in mobile on desktop, even small desktops and even in large desktops, they’re actually putting mobile on because the socket infrastructure is cheaper on mobile. Even traditional desktops? Okay, yeah, even traditional desktops, we’re seeing mobile on desktop now. It’s more relevant in the smaller form factors, like, you know, you have the one liter boxes, the eight liter boxes, the small form factor. So that’s where it’s more relevant, right? But we’ve seen all kinds of desktops use mobile parts. There was a time a few years back where mobile shifted into two categories, high performance and thin-and-light, right? And it’s sort of the same inflection that you see in desktops. Let’s talk about what the prices of RAM and storage are doing, and the effects they’ll have. What are your customers telling you about how they’re going to configure their systems? Are they going to continue on pushing upwards to 2TB SSDs or 16GB of RAM? It depends on the market segment. If you think about creators, they want all the capabilities they can get. Let’s talk about a car company. They’re designing a car. They’re running wind tunnel simulations on a car. Are they going to sweat a 20% or 30% increase in price and say, well, you know, my seven-year research on the car is going to have to be slower? No, they’re going to invest. Now, consumers, on the other hand, you and I, you know, when we sit at home and we’re using the laptop for basic internet, web browsing, or email, we’re going to have to make a choice, right? Do we really need the highest end components in the laptop, or not? Now, we do know there’s a floor. A floor has been set where people like 1TB SSDs are the norm. Nobody buys anything smaller, you know? I mean, even phones, nobody tends to buy anything smaller than a certain capacity, right? So, I think consumers will have to make a choice based on that. But I do expect gamers will continue to invest. Creators will continue to invest. There’s a rumor that AMD was going to launch a Ryzen X3DX2, which didn’t materialize. What’s going on there? X3D dual-cache, right? Stay tuned. Stay tuned. I just came back from Intel, where they planned to invest heavily into the handheld space, which you’ve dominated. They claim that you’re selling “ancient silicon.” What’s your strategy going forward in the handheld space? We’re very committed to the handheld [space]. I mean, we created the space, so it’s a space that we’re very committed to. Here’s the beauty, though, of AMD and why we have a much higher chance of success in that space: because of our console business, or how we develop semi-custom silicon for the console business. You can’t just use mobile silicon and put it in the handheld. You can, but the handheld or the consoles, they care about high graphics. They don’t care about as much compute, and they don’t care about the I/O. So, if you’re putting a notebook chip like Panther Lake in there, and you’re not purpose building it, you have all this baggage that Panther Lake is going to carry around their chiplet architecture. You know, the interconnects of the chiplet architecture, the I/O that they have in there. I mean, it’s a Swiss army knife, and it’s good for certain things. We can do that, too. In fact, we do that in the handheld space in some segments. But when you think about the core of the handheld space, they want purpose-designed, purpose-built chips that have great graphics technology, great software like FSR, integration with game developers on Xbox, PlayStation, etc. We can have high battery life, good fidelity of content, high frame rate, and we do that very well. Intel believes their low-power E-cores give them an advantage, as they extend battery life. Does AMD have a response to that? We haven’t seen any issues there. I’ll tell you this, Intel does play games sometimes, and it’s very interesting. We had a customer. They said the same thing. They’re like, hey, I can get more battery life with Lunar Lake against the 300 series. So, we’re like, okay, let’s do a quick experiment. And we did this in the lab. And actually, Qualcomm did a video on this too, because we didn’t want to go out and do a video and everything. Qualcomm did a video on this: Lunar Lake has great battery life when measured with MobileMark with the power connected. As soon as you go in DC Mode, battery life climbs and performance drops. The Core i7 performs like a Core i3. So, the E-cores are very good for efficiency, very bad for performance. We balance the two, and we’re already making those choices for our customers and saying, hey, you don’t have to worry about it. Can you talk about the desktop X3D processor and the direction that it’s going? It’s a very critical part of our portfolio. I mean, the channel market overall. If you look at IDC, the DIY market is about 30, 35 million units. And give or take, we’re close to 60 points of share in that market, right? We’re pretty high. And then as you look at X3D, which is the top of that market, we have over 80 points of share in that market, and it’s driven by the fact that there’s really nothing else that comes even close in terms of performance. And then with the new X3D part that we just announced, the new part to the stack that, with that boost clock you see on it, it now separates us even more, right? We used to be about 20% better now, or 27% better, when you look at average game performance, and so we’re very committed to that space. That customer base is very demanding, as you can imagine, right? And they’re very vocal. Do you have anything to say about AMD’s ability to supply chips to its customers? We’re using the biggest and the best supplier in the world, TSMC. And our Gorgon portfolio is based on four nanometer technology and is a fully ramped, highly yielding, very proven technology. So, we don’t have the same challenges our competition has where they’re bringing up a new technology. We feel very good about it. No challenges. Threadripper, X3D, and the Ryzen AI Max: these are all innovative though niche products. Does AMD remain committed to all three? We are very committed to those spaces. We’re very, very committed to those spaces. How do you see the Ryzen AI Max going forward? First of all, we will continue to invest in that space. That’s an important space for us. Stay tuned. There will be more announcements in that space over the course of this year. Our focus has been in ramping developers and gamers around that product. You know, thin-and-light gaming is a space where that product has done well. Creative users is another space that product has done well, and now AI. Read...