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At a glanceExpert`s Rating Pros Extremely thin and light Enjoyable keyboard and touchpad Lots of connectivity for a thin laptop Solid integrated graphics performance Good battery life Cons Display isn’t the most immersive or colorful Speakers don’t impress So-so CPU performance for the price Our Verdict The Acer TravelMate P6 14 AI is all work and no play, but a great choice if you want a super-light business laptop.    Price When Reviewed This value will show the geolocated pricing text for product undefined Best Pricing Today Best Prices Today: Acer Travelmate P6 14 AI Retailer Price Check Price comparison from over 24,000 stores worldwide Product Price Price comparison from Backmarket Best Prices Today: Check today’s prices Buying a business laptop sucks. That’s not because the laptops are bad. On the contrary, they’re often great, with better keyboards, lighter materials, and more ports than mainstream machines. The problem is the price. A “business laptop” will often cost you hundreds, if not thousands, more than mainstream alternatives with the same hardware inside. Enter the Acer TravelMate P6 14 AI. Though still not inexpensive, the TravelMate limbos below $2,000 without sacrificing the portability and connectivity business laptops are known for. Acer TravelMate P6 14 AI: Specs and features The Acer TravelMate P6 14 AI’s specifications are generally typical for a business laptop, though there are a few things to get excited about. The laptop has a 2880×1800 webcam, a much higher resolution than the 1080p webcams most laptops provide. It also has a lot of physical connectivity, and although it lacks a physical Ethernet port, a USB-C to Ethernet adapter is included in the box. Model number: TMP614-54T-79DF CPU: Intel Core Ultra 7 258V Memory: 32GB LPDDR5X Graphics/GPU: Intel Arc 140V NPU: Intel AI Boost up to 47 TOPS Display: 14-inch IPS-LCD 1920×1200 with 60Hz refresh rate Storage: 1TB M.2 PCIe 4.0 NVMe SSD Webcam: 2880×1800 webcam with Windows Hello support and physical privacy shutter Connectivity: 2x Thunderbolt 4 / USB-C, 1x HDMI, 2x USB-A 3.2 Gen 1, 1x 3.5mm combo audio jack Networking: Wi-Fi 7, Bluetooth 5.4 Biometrics: Facial recognition, fingerprint reader Battery capacity: 65 watt-hours Dimensions: 12.4 x 8.9 x 0.7 inches Weight: 2.29 pounds Operating System: Windows 11 Pro Additional features: USB-C to Ethernet (RJ45) adapter Price: $1,999.99 MSRP, $1,750 typical retail The Acer TravelMate P6 14 AI isn’t inexpensive. It carries an MSRP of $1,999.99, which is discounted to around $1,750 to $1,800 at most online retailers. That’s a high price for the hardware it delivers, but it’s not bad for a business laptop. A similar Lenovo ThinkPad X1 Carbon or HP EliteBook will often cost $2,000 or more. The TravelMate P6 14 AI is targeted at frequent fliers and business travelers. It doesn’t prioritize display quality or maximize performance. Instead, it focuses on portability, productivity, and connectivity. Acer TravelMate P6 14 AI: Design and build quality IDG / Matthew Smith Acer’s TravelMate P6 14 AI looks bland at first glance (and second, and third). It’s a simple, matte black slab with no details or design quirks to speak of. With that said, the laptop’s details hold up on closer inspection. I like the look of the matte black materials, which have pleasing luster. The design also has rounded corners and smooth edges that make the laptop feel nice in the hand. Picking up the TravelMate P6 14 AI reveals why it’s a bit pricey. The laptop tips the scales at just 2.29 pounds. That’s remarkably light for a 14-inch Windows laptop. The TravelMate weighs less than the current LG Gram 14 (which is 2.5 pounds) and the MacBook Air M4 13-inch (which is 2.7 pounds). It’s not the lightest 14-inch laptop around; the Asus ZenBook A14 is 2.16 pounds. But the TravelMate is close. Better still, the light chassis doesn’t come at the cost of luxury. The TravelMate P6 14 AI has a carbon-fiber lid and magnesium-aluminum chassis, both of which prove strong and rigid. The laptop feels solid when typing on the keyboard or pulling it out of a bag, and while it can be forced to slightly flex when abused, I really had to yank on it. That stands in contrast to super-lights like the LG Gram 14 which, in my experience, feels flimsy. Acer TravelMate P6 14 AI: Keyboard, trackpad IDG / Matthew Smith The Acer TravelMate P6 14 AI’s keyboard, much like its design, isn’t much to look at but delivers on functionality. The keyboard offers a spacious layout. Most keys are large with only a few, like Caps Lock and Tab, looking a bit slim. Key feel is good, too, with reasonable travel and a taut bottoming action. I used the keyboard to bang out a few thousand words in an afternoon, and didn’t feel tired or cramped when I was done. A keyboard backlight is standard (as should be expected at this price). It’s a simple white LED backlight with two brightness settings. The key lighting looks uneven and more light leaks around the keys than shines through the keycaps. It does the job, but it’s not a great keyboard backlight. While I like the keyboard, it picked up fingerprints quickly, and they proved difficult to remove. That’s often true for laptop keyboards but it seemed worse here than with most laptops I’ve used. The touchpad is good, though not exceptional. It measures a bit more than five inches wide and roughly three inches deep, which is typical for a 14-inch Windows laptop. The touchpad surface is smooth, responsive, and handles multi-touch gestures well. Tapping the lower half of the touchpad reveals a physical left/right click, but the travel is shallow. I’d prefer a haptic touchpad. Acer TravelMate P6 14 AI: Display, audio IDG / Matthew Smith The Acer TravelMate P6 14 AI’s display may well be the feature that makes you decide to buy, or skip, the laptop. It’s a 1920×1200 IPS-LCD display with a 16:10 aspect ratio. While not unusually sharp, it provides a clear image that’s easy to read. The display also has a semi-gloss coat that diffuses reflections. It’s not as aggressive as a matte display (which is my personal preference) but kept the display usable when I sat near a sunlit window. The display isn’t particularly colorful or immersive, however. Price-competitive laptops with OLED displays, like the Lenovo Yoga 9i 2-in-1, will provide a far more attractive experience when playing a game or watching Netflix. The TravelMate’s display is only 60Hz, too, and the lack of motion clarity is noticeable when scrolling through text. I think the TravelMate’s display is a good fit for its category. This is a laptop for office productivity and business travel, so a bright, clear, low-reflection display is a perk. If you want a display that’s also great for on-the-go entertainment, however, this isn’t it. The speakers keep up the TravelMate’s focus on productivity. They provide good volume and clarity to conversations but can sound shrill when playing music. Acer TravelMate P6 14 AI: Webcam, microphone, biometrics Acer boasts that the TravelMate P6 14 AI has a webcam with 2880×1800 resolution, which is far beyond the 1080p resolution most competitors deliver. However, the webcam doesn’t look as sharp or vibrant as that specification suggests. It’s good enough for video conferences but, like most webcams, the image is often grainy and dull. The webcam provides a physical privacy shutter that fully obstructs the camera. Windows’ AI-powered Studio Effects are supported, too, so you can easily blur the background or use AI framing to keep the camera focused on you. Biometric login is available through a fingerprint sensor on the power button and facial recognition. I prefer facial recognition, which I find quicker and more reliable login method, but the fingerprint reader works well too. Acer TravelMate P6 14 AI: Connectivity IDG / Matthew Smith Travelers are likely to be pleased by the connectivity stuffed into the Acer TravelMate P6 14 AI’s flanks. It has two Thunderbolt 4 / USB-C ports, both of which support Power Delivery and Display Port. But it also has two USB-A ports, so you can connect to older peripherals with ease. The laptop also has HDMI-out and a 3.5mm combo audio jack. The laptop doesn’t have a physical Ethernet (RJ45) port, but a USB-C to Ethernet adapter is provided in the box. This is an excellent range of connectivity for a laptop in this category. Mainstream laptops, like the Lenovo Yoga 9i 2-in-1 and Asus ZenBook A14, have fewer USB-A ports and sometimes skip HDMI-out. Other business laptops, like Lenovo’s ThinkPad X1 Carbon, usually have similar ports but tend to be more expensive. The TravelMate also has good wireless connectivity with support for Wi-Fi 7 and Bluetooth 5.4. These are the latest versions of each wireless standard. Most new Windows laptops have the same wireless connectivity, but it’s still good to see the latest standards supported. Acer TravelMate P6 14 AI: Performance The Acer TravelMate P6 14 AI I reviewed had an Intel Core Ultra 7 258V processor. It’s an eight-core processor with four performance cores and four efficient cores, as well as a maximum Turbo clock speed of 4.8GHz. It’s paired with 32GB of RAM and a 1TB PCIe NVMe solid state drive. IDG / Matthew Smith PCMark 10, a holistic system benchmark, puts the TravelMate off to a middling start with a score of 6,615. That’s not the least impressive score in this test, but certainly not the best. However, all of these scores are fairly tightly clustered, so we need to tap other benchmarks to have a better picture of the TravelMate’s performance. IDG / Matthew Smith Handbrake adds a disappointing, though not unexpected, chapter to the TravelMate’s tale. It required nearly half an hour to complete our CPU-focused transcoding test of a feature length film. That’s not a great result, but it fits with what I’ve come to expect from Intel Core Ultra chips, which often fall behind in this test due to their lack of CPU performance cores. And while the TravelMate’s score isn’t great, it defeats the Lenovo ThinkPad T14s, which was also tested with an Intel Core Ultra 7 258V inside. IDG / Matthew Smith Our last CPU benchmark is Cinebench R24, another heavily multi-threaded test, though one that tends to be shorter in duration than our Handbrake test. The TravelMate didn’t do well here with a score of 369, which is behind all the competitors including the Lenovo ThinkPad T14s. IDG / Matthew Smith The TravelMate’s Intel Core Ultra 7 258V doesn’t impress in CPU performance, but it strikes back in integrated graphics. Intel’s Arc 140V is a great integrated graphics solution and, in the TravelMate, was able to trade blows with the HP EliteBook X G1a, despite the fact that laptop had AMD’s top-tier Radeon 890M integrated graphics. To summarize, the TravelMate P6 14 AI delivers typical performance for a laptop with Intel’s Core Ultra 7 258V processor and integrated graphics. It’s not the quickest, not the slowest, and provides good enough performance for day-to-day productivity. Even gaming and video editing can be enjoyable if you stick to less lower resolutions and can tolerate an occasional hitch or dip. The TravelMate’s middling performance comes with a bonus. It’s quiet. Though not silent, the laptop’s fans were rarely noticeable in day-to-day use and modest even when I benchmarked the machine. It runs cool, too, warming only during long benchmark runs. Acer TravelMate P6 14 AI: Battery life and portability A 65-watt-hour battery powers the Acer TravelMate P6 14 AI when you’re away from a power outlet. That’s a middling size for a laptop sold in 2025, but it’s not bad considering the laptop’s slim profile and weight. Factor in Intel’s power-sipping Core Ultra 7 chip and you’ve a recipe for great, if not spectacular, battery life. IDG / Matthew Smith The TravelMate endured the PCWorld battery test, which loops a 4K file of the short film Tears of Steel, for nearly 17 hours. Though not a chart-topping result, it’s certainly long enough for most people. My real-world experience closely mirrored the test. Using the laptop for two to three hours in my typical workflow, which includes writing in Word, browsing the web, watching YouTube videos, and editing photos, drained about 20% of a charge. I expect the laptop would endure an eight-hour workday with a couple hours of juice in the tank, and perhaps more, depending on the programs you typically use. Acer TravelMate P6 14 AI: Conclusion Make no mistake: this isn’t a laptop for everyone. The TravelMate P6 14 AI is targeted at frequent fliers and business travelers. It doesn’t prioritize display quality or maximize performance (though the IGP is quite good). Instead, it focuses on portability, productivity, and connectivity. If that’s what you need, though, it’s a great option. Acer even undercuts the competition on price, too, as alternatives like the Lenovo ThinkPad T14s, ThinkPad X1 Carbon, and HP EliteBook Ultra G1i are often at least a few hundred dollars more when similarly equipped. Read...

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We all think of wireless when it comes to smart home and home entertainment—Wi-Fi, Zigbee, Bluetooth, Thread, Z-Wave, and what have you—but a surprising number of smart devices depend on good, old-fashioned wired ethernet for the best performance.  The Philips Hue Bridge? Needs an ethernet cable. Got an Apple TV streaming box? It does Wi-Fi, but ethernet makes it better. That smart hub? An ethernet cable would certainly boost its reliability. Running a PlayStation 5 or Xbox Series X? A respectable K/D ratio demands ethernet.  All those ethernet cables and ports will add up, though, and most Wi-Fi and mesh routers only serve up a handful of ethernet connections—or, most likely, only a single extra port.   That’s why I’ve been investing in ethernet switches, and my favorite—this unmanaged 5-port gigabit ethernet bridge from TP-Link—is just $13 for Prime Day, good for a 35% savings. Plenty of other configurations are also available, including an 8-port gigabit switch for $27.99 (30% off), 16 ports for $59.99 (33% off), and even 48 ports for $179.99 (25% off).  I have three of the 5-port TP-Link bridges in my smart home: one sits under my desk, connected to my PC, my Philips Hue Bridge, and my HDHomeRun over-the-air TV tuner. The link port is connected to my mesh Wi-Fi router, and the fifth port is connecting to… yes, another ethernet bridge.  My second bridge lives in a steel cabinet in the corner of the office, and it’s all about the Raspberry Pi’s–four of them, to be exact. Those Raspberry Pi boards run a series of locally hosted applications, including HomeBridge, an app that lets me bring non-HomeKit smart devices into the Apple Home app; Home Assistant, an open-source smart home platform I’ve been tinkering with; and Plex, a self-hosted media server and DVR that works with my HDHomeRun TV tuner. My Raspberry Pi systems will work just fine over Wi-Fi, but a rock-solid ethernet connection makes them far more reliable, especially for streaming media.  Finally, my third TP-Link ethernet switch sits in the living room behind my TV, where it’s connected to my Apple TV 4K, my PlayStation 5, and my Denon AVR-x1600H, ensuring perfectly smooth streaming video, cutting down on gaming latency, and preventing audio dropouts when streaming tunes via AirPlay.  Setting up these TP-Link ethernet bridges is a snap; because they’re unmanaged (meaning they can’t assign IP addresses on their own), it’s really just a matter of connecting the link port to a nearby Wi-Fi router or mesh hub and then plugging in your ethernet devices. You can have multiple ethernet switches downstream, meaning you can daisy-chain them if necessary. An AC adapter with a small wall wart supplies the power.  I’ve been rocking these particular TP-Link switches for years now and have never had any problems; I highly recommend them if you’re running out of ethernet ports in your smart home or home theater setup—the more the merrier.  Snag a TP-Link TL-SG105 5-port gigabit ethernet switch for $12.99Buy on Amazon Amazon Prime Day is slated to run four days this year, concluding on July 11. You must be a Prime member to take advantage of the discounts, but you can always sign up for a 30-day free trial.  Be sure to visit out Amazon Prime Day Tech Deals 2025 hub for more great sales across all the tech categories. Read...

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TL;DR: For a limited time, you can save over 40% on the Kinhank Super Console, the all-in-one entertainment system that lets you play retro arcade games and watch movies and shows. If your gaming roots go back to the golden age of arcades and 16-bit classics, the Kinhank Super Console X2 Pro is built to hit every nostalgia button. Right now, you can grab this retro gaming emulator and media streaming console for only $89.97 (reg. $159.99), and you don’t even need a coupon to save. This compact entertainment box is packed with power. It runs on Android 9.0, supports 4K HDMI output, and comes preloaded with thousands of retro games across more than 60 emulators, which cover everything from NES and SNES to PS1, Dreamcast, and PSP. Two wireless controllers are also included, so you can jump into multiplayer mode right out of the box. Beyond gaming, it doubles as a streaming device—perfect if you need a break from gaming or want to catch up on shows. You can install apps like YouTube, Netflix, or Peacock and use it just like any Android TV box. With dual-band Wi-Fi, Bluetooth 5.0, and a responsive interface, it’s as smooth to use as it is fun to play. Whether you’re revisiting old-school favorites or introducing friends to retro gems, the Kinhank Super Console might just become your new favorite media system (and the easiest way to revisit the golden age of gaming). Grab one of these retro-inspired gaming and streaming consoles for just $89.97 (reg. $159.99) while supplies last. Act now before the price goes back up. Kinhank Super Console X2 Pro Retro Gaming Emulator & Streaming Console See Deal StackSocial prices subject to change. Read...

According to SteamDB, there were 18,838 new games released in 2024, an increase of approximately a third over the year before. With the growth of digital distribution, other game stores, consoles, and mobile are seeing the same explosive growth. You probably heard about Balatro and Dragon’s Dogma 2, but what about a mashup of old-school Zelda and a shoot-em-up? It’s becoming impossible to parse all but the biggest triple-A releases (many of which aren’t exactly stellar) and the most virulent of social media hits. How do you search and find new games in a landscape where you simply can’t hope to see everything? That’s the problem that We Love Every Game (or We HEART Every Game as its logo goes) aims to solve. A product of a teeny-tiny Boston startup called Totally Human Media, I fell in love with the tool during a recent Steam sale and wrote it up here on PCWorld. The company reached out to me to ask if I wanted to go deeper, and I couldn’t say “yes” fast enough. I wanted to find out the root problems of current game discoverability on the PC and other platforms, and what we as gamers can do about it, how developers can get their games out, and all that jazz. Totally Human Media CEO Ichiro Lambe and head of marketing Matt Martindale joined me over a video call to chat. Ichiro Lambre Michael Crider, PCWorld: Ichiro, on the website for Totally Human Media, it says that you have a background in game development. Can you tell me about that? Ichiro Lambre: So I’ve been in the industry for about thirty years. I founded a couple of companies, one became Sony Online [Entertainment] Denver, the next was an indie studio called Dejobaan Games. We created award-winning stuff with a Guinness World Record for breaking Steam…and over the years I’ve consulted for a number of companies, and helped launch umpteen games. And in 2018 Valve approached me to help them with games discovery. So I co-founded something called Steam Labs over at Valve. I was an external consultant, random moonlighting dude, and for a few years we just sort of did a bunch of stuff around games discovery. And early last year I closed down my indie studio, because it’s fashionable, right? And I founded Totally Human Media and We Love Every Game to solve the discovery problem. PCWorld: And was it specifically your experience with that indie studio and over many years that told you, “This is a problem that we need to address?” Lambre: Oh, absolutely. So I’ve been doing discovery-related stuff for about ten years. I had a Twitter bot back in the day called Microtrailers where every time a Steam game launched, it would cut a six-second micro-trailer and put that on Twitter. May Twitter rest in peace! I knew the Valve/Steam team over the years and that’s part of why they brought me on to help them. But bluntly, the only reason why I had to close my indie studio was because the games launched there were generally, you know, thumbs up, but they sank without a trace. Guards II: Chaos in Hell is a turn-based tactics game where you swap heroes to attack, heal, and use abilities, featuring unique stances, deep strategy, and diverse upgrade paths.?? 99% of 79 reviews?? See it on Steam ($14.39)#steam #pcgaming #gaming #steamgame— We ? Every Game (@weloveeverygame.bsky.social) 2025-06-23T13:12:15.744198Z PCWorld: So for We Love Every Game, what is your standard for what constitutes a good game, one that the tool can recommend, if you’re prepared to share that? From what I can tell it seems to require at least an 80 percent or higher positive review on Steam. Can you share any other parameters, green flags or red flags that developers should be aiming for? Lambre: We’re trying a really simple heuristic right now, which is 80 percent are positive player reviews or higher, and I think it’s 30 reviews or more. And for something like the Steam Summer Sale, obviously a game has to be greater than $0 or it’s not really on sale. However, I think our greater mission is to make sure that every gamer finds their next favorite game, and also that every game is able to find an audience of people who would want it. So there are lots of games out there that don’t fit a concrete criterion, but it has many people who love it. I don’t like it when recommendation engines try to be personalized, because algorithms get it wrong, but we don’t necessarily want a review score to stand in the way of [a game] finding you. Matt Martindale: I think in the future we’ll be trying to find ways that people can say, you know, I like certain genres. I’m an RTS kid myself. But there are things within that genre, what is that thing that they enjoy about it, and how do we then link games together? For example, my classic line [to demonstrate this] is, like, Pokemon and Elden Ring are very similar. They have difficulty gates, you’ve got to train up and beat that. So how do you serve that as a need? Unless there’s someone who’s written an article or a video on YouTube saying, “Is it that thing from that game,” there’s no way. And there’s so many misconnections for gamers, I find. Like, how many Fortnite players have the perfect game that they’ve just not migrated across to? So that’s the foundation, how to help people find those little connections and move across. For example, I’m fairly certain that base building, which is what I enjoy in real-time strategies, is why I enjoy Factorio and Satisfactory. Platforms don’t really have the space or the time to be building that kind of interconnection. We Love Every Game PCWorld: Your “About” page on We Heart Every Game says you want to figure out a way to cover “every single bloody video game on the web” in videos, newsletters, and so forth. Tell me what that looks like for you. Lambre: The way that people find and buy games typically follows the sales funnel model, where you have to first become aware of a game. I see it somewhere. Then they are in the interest phase where they learn about a game. It’s like your favorite journalist writes about it, “Ah, yes, I trust Michael.” And then you get to the bottom of the sales funnel, can I buy it, is it the right price? I think the bottom of the funnel is solved. Steam, Nintendo eShop, you know, you can buy a game, you can play it, that’s no problem, perfect. The middle of the funnel, is hurting, but there’s a lot of good content. Once you know about a game, you can learn about it…what I think is missing for most games is that initial awareness. So if we can say, “Hey, here are games that, based on your Steam library or these categories [you selected], and you signed up for a newsletter, we can tell you sort of very lightly what might be interesting to you. Why might it be interesting. And here’s how you can find out about it more in a more substantial fashion. PCWorld: I’m gonna be honest, the task that you’ve set for yourself seems overwhelming, dare I say impossible. How do you scale that up to, say, 20 or 30,000 new games to hit Steam in a year? Lambre: So automation has gotten better over the years, and it’s gotten worse. So we have like generative AI can spit out a bunch of shit about everything. But I think that we can also use these tools to sort of summarize what’s interesting or relevant to you about a game. If we go to ChatGPT and we’re just like, look, encapsulate this game in a few sentences and then I’ll link to the Steam store page, or we’ll try to find articles and in-depth streams, so forth and so on, we can automate that at scale and use that existing information about the games, what’s largely out there already. PCWorld: So you would trust generative AI to summarize human-generated content about games, and then present that to people as a way of informing them? Lambre: I don’t trust it at all! I think it does a highly variable job of accuracy. Do I want glue on my pizza? No. However, I do think it’s currently good enough so that it can sort of tease you, and say, “Look, this game might be good for you. Here are a few reasons why.” Martindale: We’re at the top of that [sales] funnel, we’re using it as a way to help people find little snippets of that game…we’re building sort of framework templates for the content that goes out there, so that there’s a structure in what we produce using it. If it makes a mistake, it’s more likely something we’ve done wrong with the template, not something in [the content]. These are smaller bite-sized bits of content, we’re not trying to eat an entire Wikipedia article and spit that out…So it’s always quite focused, and not like trying to matter too many things into a very small box that that when AI is going to trip over and, yeah, start inventing its own realities. Lambre: What we have upcoming is, we try to convey what’s relevant to you about a game in multiple ways. So for instance, if you were looking at it [like], I play Deep Rock Galactic. How are these games like Deep Rock Galactic? And it might be able to pick out, like, it’s for four player, Co Op, PvE, right? PCWorld: So if you’re building a tool from the ground up, based on all these goals, would you say that you are hoping to expose all of the buttons and all the levers that you can to a user to say, “This is why we’re making these recommendations. Please tweak these to your to your liking to make it better”? Lambre: It’s sort of scary to give people all of the controls, because I think we can overwhelm them. But wouldn’t it be really neat if you you’re a casual user, and you can just say, “Algorithm, I’m going to surf with whatever you recommend.” Or maybe you’re a little bit more of a mid-core gamer, and you go in and you pull out genres and pull in genres. Or maybe you’re an incredible prosumer, and you can go in and say, “Look, I explicitly want only games that are hidden object, and cats,” tag, and and do that. We Love Every Game PCWorld: Do you think you can build that for all of those disparate users? Lambre: The tech behind that part is pretty straightforward. Like you can go to SteamDB right now, and you can just say, it must have a hidden object tag and a cat tag. I think the tricky thing will be to figure out how to co-construct this with gamers, so as not to overwhelm them. We will tell you in a few months whether that works or not. PCWorld: User interface is not easy. Martindale: On user interface, like, TikTok. Have they got the best option for this? Or do we need something where it’s a bit more speedy and quicker to get through things? We’re still probably an early stage to share anything, but we are working on a single view where you would go as if you were to scroll, say, a Reddit or Twitter feed, and you can just work your way through in one view. PCWorld: On the Totally Human page, you said you want to do something similar for all entertainment media. Yes. Do you think that’s possible? Lambre: I think we’re doing it…on a Friday night when I’m sort of relaxing with my wife and we put the kids into their beds. Kind of want to be let’s just watch something and to enjoy it like right? And so I have a need for we have the need for just being able to scroll through a bunch of stuff and say, “ah, that let’s try it” without having to go through the Netflix interface and to play the first 15 minutes of an episode. The way we’re approaching it, is to give users that top of funnel stuff where it’s just like you walk into a farmer’s market, and you see all these wonderful things, and you can just taste them really, really quickly. And we give you that sort of literally, you know, this one-second hint of what Veronica Mars is all about. And then you can make an informed decision as to whether you want to investigate that. So, you know, can we do it? I don’t know. Talk to me in 2027 [when we’re] expanding to books, music, movies and television. But the how is, we’re learning a bunch of lessons from games. PCWorld: This is a very broad question, and I would understand if you would just decline it. Can this be profitable? And is that a goal for you? Lambre: The answer is that we are investor-backed, and therefore it has to be. I think there are a number of platforms that demonstrate how you can do something like that. Any consumer-facing platform has the ability to monetize, and hopefully in a not-enshittified way. PCWorld: That’s very gratifying to hear! Lambre: Oh my gosh. It breaks my heart every time something wonderful that I use turns into this weird dystopian thing. Martindale: I guess for the developers, the option to be able to target people based on their interests has never been really bad. Even platforms like Steam, they don’t necessarily do that themselves as part of their system, but they’re not necessarily set up for “I’m after people who play this very specific pattern.” And I think when we’ve talked to a lot of marketing teams and studios in the space, the problem is they have to use very generic tools to target a very sort of a niche audience. Google doesn’t tell if you’re a real-time strategy player, like that’s not an option…Not necessarily like a long-term campaign, but just have that loud thunder clap moment on their launch, focus it around a specific time. And it instead of it being this invisible space where they put their money in and then they just hope that they see the fallout. We’ll just make it visible, because we’re hopefully bringing joy to the users through this as well. Lambre: I think that if we do it [monetization] by saying, “Look, this user has said specifically that they want, gladiatorial management RPGs, and your game is a gladiatorial management RPG. We don’t have to guess. We don’t have to do any weird fingerprinting, nothing invasive. Just put a sponsorship thing in the feed! And that seems harmonious rather than weird. We Love Every Game does plenty to spread awareness for games outside of its primary tool, from social media profiles to YouTube videos, to newsletters, to dedicated sub-sites for Steam sales. The next one should be active for the Steam Summer Sale right now. Read...